Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 8, Problem 3QA
Summary Introduction

To distinguish: The durable and non-durable goods and among convenience, shopping and specialty products.

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What is the difference between a durable good anda nondurable good? What are the main differencesamong convenience, shopping, and specialty products?
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