EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 4QA
Summary Introduction
To determine: The term unsought product and the reason due which marketer make it more attractive to customer.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why is Product Invention important for the marketers?
What is a consumer product?
How does marketing shape consumers needs and wants?
Knowledge Booster
Similar questions
arrow_back_ios
arrow_forward_ios