![EBK MARKETING](https://www.bartleby.com/isbn_cover_images/9780134292779/9780134292779_largeCoverImage.jpg)
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 6QA
Summary Introduction
To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
Why is Product Invention important for the marketers?
Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?
What role does product innovation play in the consumer adoption process, and how can companies use innovation to accelerate adoption?
Knowledge Booster
Similar questions
- Will the new product cannibalize sales of existing products or will it increase revenues by reaching new market segments?arrow_forwardWhat is a product? How do consumer products differ from industrial products?arrow_forwardWhy is the modern-day consumer more “conscious” of where their products may or may not come from?arrow_forward
- What is the benefit for: the organization, the society or the consumer in terms of marketing after discovering something products you'd want to purchasearrow_forwardChoose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.arrow_forwardIs the business or marketing idea valid?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios