The Legal Environment of Business: Text and Cases (MindTap Course List)
10th Edition
ISBN: 9781305967304
Author: Frank B. Cross, Roger LeRoy Miller
Publisher: Cengage Learning
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Question
Chapter 8, Problem 6BCP
Summary Introduction
Case summary: A person G had applied for a patent for the invention of the rowing machine. The U.S Patent and Trade Mark Office rejected the patent application on the ground that the same invention like it already existed in the form of a “chest press apparatus” and thus stated that the rowing machine wasn’t patentable.
To e xplain: The grounds on which the denial can be reversed by means of an appeal.
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1a. What are the general principles of consumer protection?
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1c. Who is held accountable under the consumer protection laws?
Case 1
Martin Incorporation was a company carrying on business in cosmetics and perfumes. It was not following the marketing concept and was catering to a target market which was using its products. In other words, it only concentrated on what it would make, and did not bother about changes in preferences of its target market.
It was later joined by Mr. Ash, a marketing graduate who advised the company regarding the changing consumer preferences, and the changes that were necessary to be incorporated in the product. He emphasized upon the income factors and social factors only. He modernized the products to a great extent, and invested about 30 lakhs on new packing, etc. Even after six months of these changes brought about by him, the company did not seem to have a proportionate increase in sales.
The assistant manager and the product manager were not very happy with the changes, and thought that although an effort has been made in the right direction, some important factors concerning…
Chapter 8 Solutions
The Legal Environment of Business: Text and Cases (MindTap Course List)
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