Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 8, Problem 8.11AC
Summary Introduction
Case summary: Country E has a long history of gastronomical delights that Country E Union has been solid to secure for financial reasons. Products such as scotch whiskey, parmesan cheese, champagne and Dijon mustard are geographical indicators of the beginning of these products.
To discuss: The reasons on the whether the products with geographical indications actually superior to other.
Characters in the case: Country E.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
(T-moblie marketing), From a marketing standpoint:
Does T-mobile have any Third-party or in-house marketplace?
What are T-Mobile's Main challenges of selling via a third-party marketplace?
What are T-Mobile's Benefits of selling via a third-party marketplace?
•Visit each of the sites:
•Lee Jeans (www.leejeans.com)
•Wrangler Jeans (www.wrangler.com)
•Arizona Jeans (www.arizonajeans.com)
•Levi Strauss (www.levi.com)
–Decide why these brands have adopted differing strategies to using the Web in aiding distribution.
–Consider who owns the brands and how that may make a difference in the chosen strategy.
Why do you think Levi changed its strategy.
With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. Thecompany can be anything from a music group to a clothingretailer—anything that interests you. Suggestions includePapa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass ProShops. Then write a plan for how you would target and communicate with overseas markets.
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services (BWS LIQUOR) entry into a country of your choosing in Asia (INDIA). The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected. You may NOT contact the organization during the completion of this assessment.chosen company is BWS LIQUOR and u should write about how u gonna implement the business if u launch the BWS in INDIA. u should write 3000 wordarrow_forwardDigital marketing is a broad word that encompasses all forms of online marketing. Businesses may engage with current and prospective consumers more efficiently, attract and convert more high-quality leads, and see a higher return on their efforts by utilising digital channels. What is the best digital marketing strategy for a B2C company in Malaysia, according to you?arrow_forwardYou are the marketing manager of the LIC of India. Once your corporation enjoyed monopoly in life insurance business, more numbers of private companies are competing with you. They are bundling features in one policy. As the IRDA is also contemplating de-tariffing in the near future, the competition may intense. Your corporationreliesonagentsfor promotion. But the employees of private insurance companies act as manceters. At this juncture, you have no other option except to modify your marketing mix. What modifications you would be suggesting to retain your leadership status in the Indian Insurance Industryarrow_forward
- Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain. Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.arrow_forwardDiscuss how Blockbuster failed to innovate at the time and how they could have restored brand equity.arrow_forward1.List all the factors and changes that contributed to the decline in Toys R Us commercial success, 2.Categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, 3.Rank the factors (based on the video and below information) in terms of which ones were the most significant in the downfall of Toys R Us.arrow_forward
- PLEASE PROVIDE A DETAILED ANSWER Pulin Kayastha was simply amazed. He had seen all forms of hostilityand marketing warfare in the consumer goods industry, but to seesimilar warfare in the health industry fascinated him. Clearly, he toldhimself, doctors had found consumers in their patients. At least, that’swhat the concept note sent by Dr. Ajit Varman, country manager ofRecovery Clinics and Hospitals, seemed to indicate. Varman andseven other senior doctors had left Karuna Nursing Home andHospital to set up Recovery, which, as the note said, “would beentirely devoted and dedicated to customer responsiveness”.Pulin was a management consultant and was recommended toRecovery by the marketing director of Regrow Pharma, a largepharmaceuticals company in Mumbai. In fact, the suggestion to set upRecovery came from a non-resident patient, Dinesh Shah, who wasundergoing treatment at Karuna’s large specialty hospital in CentralIndia. It was in the course of his interaction with the doctors…arrow_forwardAssume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients. Required:a) Discus the cost you incur using the services of the channel members. b) Analyze some of the issues facing channel members in their quest to be successful c) How is the growth of internet having a tool the business?arrow_forwardAssess how well Caterpillar and KFC have managed and supported their channels. With what results?arrow_forward
- Describe your approach to marketing for the Home Care Agency. Who is your principal competitor? What are some strategies you can use to compete effectively? With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product? PLEASE EXPLAINarrow_forward- What is blockchain? How might it impact Internet Marketing and pricing of products/services online? - How do e-marketers use geographic, value segment, and negotiated pricing online?arrow_forwardWhich platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via as it is free advertising and improves.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you