MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 8.4AAC
Summary Introduction

To determine:

A keynote speaker for the first year of the school.

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Imagine that you are a database manager for a company that has hundreds of salespeople who need to check, edit, and add information to the database from time to time. Despite repeated training sessions, many salespeople still struggle with using the database properly. Your supervisor asks you if there is a way to make it easier for the sales force to interact with the database. What solution would you recommend in this situation? Describe the specific steps that you would need to take to make this solution work.
Reflect on the challenges of communicating bad news, writing a letter of complaint, and refusing a claim while maintaining a positive work or customer relationship. When would you use a direct approach in communicating challenging news or refusing a claim? What are the advantages of an indirect approach in such cases? What do you see as the pitfalls or potential difficulties in writing a letter of complaint? How would you overcome these obstacles? Provide at least one example from you own experience in writing or receiving such messages.
The founder of your company believes that younger employees are more dynamic and perform better in sales positions. He recommends that you set an age requirement for the position for applicants between the ages of 18 and 25 before placing a fresh job ad for your sales division. Is his recommendation reasonable? Why or why not?
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