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MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 8, Problem 8LO
Summary Introduction
To discuss: The way how the customer relationship management (CRM) is used as a tool of targeting.
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Students have asked these similar questions
How can CRM be used as a Targeting Tool?
Explain the concept of customer segmentation and its role in CRM for targeted marketing.
Describe the role of CRM in customer segmentation and targeting.
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