MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
Question
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Chapter 8.3, Problem 1PC
Summary Introduction

To determine: Least risky entry strategy and the reason to consider it least risky.

Introduction: The approaches used by a firm to enter into a market for doing business are known as the entry strategy of the firms.

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Which entry strategy has the least risk and why?
On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand but maintains its business in Indonesia. Questions below are related to HappyFresh and its withdrawal from Malaysia and Thailand: HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool.
Context  Question Since the beginning of covid-19 related lockdowns and border closure, important riskfactors such as inflationary pressures, rising energy prices, and labour and supply chainbottlenecks have become a bone of contention for investing overseas. In such a situation,Should DAMC consider marketing or producing its equipments in other emerging nations,despite their risks? Provide arguments in favor of your decision.
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