Case summary:
Company K is a manufacturer of sound pickups for the instrument electric guitar. The company becomes more popular by filling the gap among the mass produced and the fully custom guitars. The secret of the company’s success is that it adapts the standardized services and products according to the taste and preference of the customers.
The company had a collaboration with the new technology and old craftsmanship. This technic made Company K to produce 1,000s of guitars in a year. This blend of human touch and automation made a huge success for Company K.
Characters in case:
- Company K
To discuss: The information in the Company K’s Media Y channel helps to convince the customers to consider the Company K or Company C guitar.
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