MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 9, Problem 4MA
Summary Introduction
To discuss: The criteria to evaluate the potential market segments.
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- Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?arrow_forwardWhat are the market segments? How would you plan on choosing your target markets and why?arrow_forwardHow would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?arrow_forward
- Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.arrow_forwardIn what ways can you “segmentize” the market? What are the reasons for segmentizing the market?arrow_forwardMarket segmentation can be best described as the process of ________. A. evaluating each market segment's attractiveness and selecting one or more segments to enter B. turning marketing plans into marketing actions to accomplish strategic marketing objectives C. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs D. assigning specific human attributes to a given brand E. maintaining a strategic fit between organizational goals and changing marketing opportunitiesarrow_forward
- by choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.arrow_forwardCompare Segmenting and Targeting Markets?arrow_forward
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