INTERNATIONAL EDITION---Principles of Marketing, 17th edition
17th Edition
ISBN: 9780134642314
Author: Philip T. Kotler and Gary Armstrong
Publisher: PEARSON
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Chapter 9, Problem 9.8CTE
Summary Introduction
To Determine: The company that implemented the 4P's in launching the product and report on the product's success since the launch.
New product development:
The term new product development is typically used to allude to the entire procedure of presenting a new item in the market. Product can be regarding a substantial item or an insubstantial service also.
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INTERNATIONAL EDITION---Principles of Marketing, 17th edition
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