Loose-leaf for Operations Management (The Mcgraw-hill Series in Operations and Decision Sciences)
Loose-leaf for Operations Management (The Mcgraw-hill Series in Operations and Decision Sciences)
12th Edition
ISBN: 9781259580093
Author: William J Stevenson
Publisher: McGraw-Hill Education
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Chapter 9.10, Problem 1RQ
Summary Introduction

Case summary:

The factors to be considered while taking survey results are as follows:

Factor
Use of meta tags
Home page title
Unique domain name
Search engine site registration
Service reliability
Speed of loading
Number of bad links
Number of spelling errors
Visibility of contact information
Indication of last update date
A privacy policy
Presence of a search engine
Translation to multiple languages

To determine: The importance of the given factor

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Benchmarking Corporate Web Sites of Fortune 500 Companies More and more people are using the Internet. And when these people want information about a company’s products or services, they often go to the company’s Web site. In a study of the home pages of Fortune 500 companies, 10 factors were deemed critical to quality. Those factors, and the survey results, are shown below:   Use of meta tags (e.g., keywords used by search engines) Yes, 70%; no, 30% Meaningful home page title Yes, 97%; no, 3% Server reliability 99% (average) Average speed of loading (seconds) 28k, 19.3; 56k, 10.9; T1, 2.6 sec. Average number of spelling errors .16 Visibility of contact information Yes, 74%; no, 26% Indication of last update date Yes, 17%; no, 83% A privacy policy Yes, 53%; no, 47% Presence of a search engine Yes, 59%; no, 41% Translation to multiple languages Yes, 11%; no, 89%   The corporations are doing well on most factors, but they need improvement on the last five. The list is a handy…
Which is a key element of total quality management? 1. anticipating moves of competitors 2.anticipating employee needs 3.responding to customer needs 4.responding to employee needs
Write up on Quality: includes dimensions, TQM fundamentals & cost of quality
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