Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
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Chapter 9.4, Problem 2CT
Summary Introduction

To discuss: whether mass customization facilitates a balance between customer satisfaction and productivity.

Mass customization:

Mass customization is a method of the manufacturing process which coordinates custom made product with minimum unit cost related to mass production. The mass customization also called as built to order or made to order.

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