Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
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Chapter 9, Problem 2CTQ
Summary Introduction

Case summary:

The V Company is the only manufacturing company in the world that provides custom mannequins, prosthetic hands, brain sensor helmets, dog goggles and action figures from the video games. They are only producing a few products for a large number of customers.

Then the V business organization focused on delivering 3Dimentional printing. For the purpose of manufacturing, this does not require expensive tools and traditional manufacturing needs. 3Dimentional printing uses an additive manufacturing process for reproducing plastics and metal powders.

The other companies design iterative prototyping in order to test the design errors and functional issues. It is also helpful for marketing products and getting customer responses.

The v company received different funds for investment so they are planning to automate the manufacturing process using the techniques of robotics. It is helpful to continue production in 24 hours.

To discuss: Whether iterative prototypingoffer new product to the market and their advantages to the company.

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