Using MIS (9th Edition)
Using MIS (9th Edition)
9th Edition
ISBN: 9780134106786
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
Expert Solution & Answer
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Chapter 9.9, Problem 9.1ARQ

Explanation of Solution

Business Intelligence:

The term business intelligence includes the applications, infrastructure and tools that can be accessible, identifies the information regarding for the business improvement, and optimizes decision. Business Intelligence is used mainly during project management.

BI System:

BI Systems or Business Intelligence Systems are data driven Decision Support System (DSS). In an organization, some managers use BI Systems for decision-making. BI Systems support documentation and validation. The systems can produce patterns,

Components of Business Intelligence System:

The components of Business Intelligence include:

  • Source data of a Business Intelligence: It includes the following:
  • Operational databases: Operational Databases are also referred as Online Transaction Processing databases (OLTP) which are used to update data in real time.
    • Social Data: These contain information’s that are generally shared by social media users and it includes user’s metadata. These are valuable for companies that look for customer insights to increase sales.
    • Purchased Data: Organization use purchased data to evaluate customer purchases, which can help to identify opportunities and predict future needs.
    • Employee Knowledge: The employees of the organization must have the required knowledge about Business Intelligence.
  • BI intelligence Application:
  • The BI Intelligence Application analyzes and processes data by the following methods:
    • Reporting: reports all the data
    • Data Mining: This is the process of extracting knowledge from raw data.
    • Big Data: The collected data are then clustered into different datasets, which are processed much faster...

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