Operations Management: Processes and Supply Chains (12th Edition) (What's New in Operations Management)
Operations Management: Processes and Supply Chains (12th Edition) (What's New in Operations Management)
12th Edition
ISBN: 9780134741062
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter A, Problem 3P

An interactive television service that costs $10 per month to provide can be sold on the information highway for $15 per client per month. If a service area includes a potential of 15,000 customers, what is the most a company could spend on annual fixed costs to acquire and maintain the equipment?

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An interactive television service that costs $10 per month to provide can be sold on the information highway for $15 per client per month. If a service area includes a potential of 15,000 customers, what is the most a company could spend on annual fixed costs to acquire and maintain the equipment?
The college campus, it turns out, can be an ideal incubator for hatching small businesses. Nanina’s Gourmet Sauce, a pasta sauce company based in Belleville, N.J., was started, for instance, in 2005 by students taking an entrepreneurship course at Monmouth University in West Long Branch, N.J. Nanina’s products are now sold in nearly 400 supermarkets and gourmet shops in New Jersey and Manhattan, and the company’s director of operations is 23-year-old Nick Massari, a student in that class. The course at Monmouth is one of thousands of similar offerings on campuses across the United States. Undergraduate courses in how to start and run a small business are becoming as ubiquitous as Economics 101. Gone is the conventional wisdom that running a small business cannot be learned by sitting in a classroom. According to the Kauffman Foundation in Kansas City, Mo., more than 2,000 colleges and universities now offer at least a class and often an entire course of study in entrepreneurship. That…
Blueberry, Inc. is a cell phone manufacturer serving the North American market. Current annual demand of their product in North America is 5,000,000. Over the next two years, demand in North America is expected to go up by 50 percent with a probability of 0.80, or go down by 15 percent with a probability of 0.20. Blueberry, Inc. currently has a production facility in N. America with a capacity of 5,000,000 units per year while the variable production cost per phone is $10. Each phone sells for $35.   Blueberry, Inc. is contemplating on adding 5,000,000 units of capacity to the plant which will incur an additional fixed cost of $75,000,000. Assume that Blueberry, Inc. uses a discount factor of 12 percent.   a. What is the probability that the demand will be more than 10,000,000? b. Will you recommend the option to to Blueberry's VP for Supply Chain? Explain.
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