Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Chapter P1, Problem 3DQ
Summary Introduction
To explain:
The trends of the present era, which shall impact upon the company, and the way in which the same would be dealt by managers of various levels.
Introduction:
The company mentioned in the case study is much known for serving coffee of superior quality in many countries around the world. Although the company has been successful over the years, the trends created via dynamics in the environment could impact upon the company adversely. It is the responsibility of managers at all three levels, fist-line, middle and top, to correctly identify such trends and act accordingly in a timely manner.
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