Case summary:
Company S has achieved a great success based on the single behavior of the customers. It is challenging for the marketers to know the taste and preference of the customer as their taste and preference will vary depending on the culture, social, and family. The marketers main strategy is to reach women who as authority to purchase and with credit cards. As these consumers are wide users of social media.
Social Medias help marketers to know the attitudes and perception of the customer. These companies usually fall under any of these 3 categories such as new business partners, advertising partners, and affiliate partners. To build their relationship with customers company uses Site F pages and their own website. This company has successfully leveraged the worldwide appeal of food.
To identify: The one example for family, culture, and social impacts that may rule their purchasing and viewing choice related to food network.
Explanation of Solution
According to Person X, homemakers are the best example because they are the decision makers at home. They control the decision that affects their family as well as cultural and social influences, as they are expected to make these decisions for their family members. Person X feels that food network feeds off this and rules women toward their goods by presenting that they care for their families.
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Chapter P2 Solutions
Contemporary Marketing, Loose-Leaf Version
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