Marketing - 2nd Edition - by Dhruv Grewal, Michael Levy - ISBN 9780073380957

Marketing
2nd Edition
Dhruv Grewal, Michael Levy
Publisher: MCGRAW-HILL HIGHER EDUCATION
ISBN: 9780073380957

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Book Details

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to applies the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

More Editions of This Book

Corresponding editions of this textbook are also available below:

MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
MARKETING
7th Edition
ISBN: 9781260087710
EP MARKETING
7th Edition
ISBN: 9781260428223
Marketing
7th Edition
ISBN: 9781260428292
CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Marketing
1st Edition
ISBN: 9780073049021
Marketing - Standalone book
5th Edition
ISBN: 9780077729028
EBK MARKETING
5th Edition
ISBN: 9781259304910
EBK MARKETING
5th Edition
ISBN: 8220102804135
MARKETING
8th Edition
ISBN: 9781264588565
MARKETING (LL)-W/CONNECT
8th Edition
ISBN: 9781265708610
MARKETING W/ CONNECT LL 8/E
8th Edition
ISBN: 9781266145780
GEN MARKETING(LL)W/CONNECT
8th Edition
ISBN: 9781266494062
MARKETING (VALUE EDITION)
8th Edition
ISBN: 9781265060442
MARKETING
8th Edition
ISBN: 9781260717433
MARKETING (LL) W/ CONNECT ACCESS
8th Edition
ISBN: 9781266123436
MARKETING - CNCT W/EBK
8th Edition
ISBN: 9781266093845
Marketing
8th Edition
ISBN: 9781264155842
MARKETING CONNECT ACCESS CARD
8th Edition
ISBN: 9781264847204
MARKETING LL W/CONNECT CODE
8th Edition
ISBN: 9781266422614
CONNECT ACCESS MARKETING W/ EBK
8th Edition
ISBN: 9781266709265
MARKETING (LOOSELEAF)
8th Edition
ISBN: 9781264155811
MARKETING (LOOSELEAF)-W/CONNECT ACCESS
8th Edition
ISBN: 9781264849802
MARKETING - CONNECT
8th Edition
ISBN: 9781264155804
MARKETING (LL+CONNECT)
8th Edition
ISBN: 9781265869793
MARKETING
8th Edition
ISBN: 9781265390501
MARKETING-CONNECT ACCESS
8th Edition
ISBN: 9781264155798
MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
EBK MARKETING
6th Edition
ISBN: 8220103676250
Marketing
6th Edition
ISBN: 9781259709074
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Marketing
4th Edition
ISBN: 9780078029004
MARKETING-W/ACCESS
3rd Edition
ISBN: 9780077499846

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