Page 1 of 12 - About 120 essays
  • The Makeup Brand Covergirl

    1015 Words  | 5 Pages

    think of the makeup brand Covergirl. Covergirl uses different phrases to get the audience familiar with the brand. The Company uses many Celebrities for their commercials and magazines like Ellen DeGeneres, Sofia Vergara, Katy Perry, and Rihanna. They tend to lure Women in by using well known attractive Celebrities, by making it seem that if you use this product you will look young and beautiful. They use Ethos, Logos, and Pathos to boost their product sales. Covergirl is a very popular makeup

  • Covergirl Cosmetics Campaign : An Overview Essay

    898 Words  | 4 Pages

    Jade Gifford Nelson Comp I 2 October 2015 Covergirl In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important

  • Easy, Breazy, Beautiful Cover Girl Campaign

    1156 Words  | 5 Pages

    to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their

  • Designing A Product, An Advertiser

    1360 Words  | 6 Pages

    target audience. For Covergirl, their audience is mainly women but it is for makeup enthusiast. Covergirl always tailors their advertisements in the same way. There is always a woman, normally it is just her head and her shoulders sometimes. She is posed very dramatically and she is always flawless with a clear complexion, contoured skin, full pink lips, bright eyes and perfectly styled hair. There is always a bold element or something that grabs your attention in a Covergirl advertisements. Most

  • Covergirl Ads

    1017 Words  | 5 Pages

    popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads

  • Pathos, Pathos And Logos Of Cover Girl Advertisement

    850 Words  | 4 Pages

    The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks

  • The Differences Of Covergirls

    820 Words  | 4 Pages

    Most women can recognize, and even recite Covergirl’s ever famous catchphrase, ‘Easy. Breezy. Beautiful. Covergirl’. How is it possible not to? Covergirl has become a household name due to its beauty products. Some of those beauty products being foundations, eye shadows, lipsticks, and concealers. Throughout the various beauty products, there is still a wide variety for each product. In concealers they have stick concealers such as the TrueBlend FixStick, and a liquid concealer such as the Ready

  • CoverGirl Lipstick- A Flipstick

    1157 Words  | 5 Pages

    To: Bill Pore From: Tushar Verma Date: February 15, 2013 Subject: Gender Analysis of “CoverGirl Lipstick” Ad Introduction “CoverGirl Lipstick- A Flipstick” Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to be

  • Covergirl Advertisement Analysis

    501 Words  | 3 Pages

    feel heavy on your face? Or does your powder feel like it’s not doing its job? You might want to try something by Covergirl. Covergirl is a company that makes beauty products. They are advertising a new foundation, concealer, and powder. Covergirl has a concealer that is light on your face and provides total coverage. Their advertisements are for women of all ages. This Covergirl advertisement features a pretty young woman. Her makeup is very beautiful without being too dramatic. It’s very

  • Analyzing The Covergirl Advertisement

    432 Words  | 2 Pages

    This is an ad for Covergirl, a company that produces cosmetics to persuade customers that it helps one’s skin stay youthful. The product being advertised is a three-in-one liquid foundation. This ad can be found in the Good Housekeeping Magazine, it is the February 2016 issue, page 2. It attracts attention by putting Sofia Vergara, a popular actress on the page. With that, it stimulates desire because even though she has aged, it does not seem like she has. It seeks action by listing three reasons