CoverGirl

Place Decisionsr CoverGirl has their own warehouse and distribution centers they use to warehouse the products. They use company trucks to transport the products to retailer to sell their beauty products. The new mascara will use these services just like all the other products of CoverGirl. CoverGirl does not transport to the individual retailers but to their distribution warehouse. This would be an indirect method of getting the product to the consumers. We would be using the retailer channel

think of the makeup brand Covergirl. Covergirl uses different phrases to get the audience familiar with the brand. The Company uses many Celebrities for their commercials and magazines like Ellen DeGeneres, Sofia Vergara, Katy Perry, and Rihanna. They tend to lure Women in by using well known attractive Celebrities, by making it seem that if you use this product you will look young and beautiful. They use Ethos, Logos, and Pathos to boost their product sales. Covergirl is a very popular makeup

Jade Gifford Nelson Comp I 2 October 2015 Covergirl In 1961, Covergirl cosmetics launched nationally with their Clean Liquid Makeup, but in the late 90’s, Covergirl Cosmetics launched the campaign which sloganed the words “Easy, Breezy, and Beautiful.” This campaign takes the star of today and shows that if the product is good enough for a superstar to wear, than she can too. Aside from the “Beautiful” section of the campaign, the “Easy, and Breezy” sections of the campaign are just as important

to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their

target audience. For Covergirl, their audience is mainly women but it is for makeup enthusiast. Covergirl always tailors their advertisements in the same way. There is always a woman, normally it is just her head and her shoulders sometimes. She is posed very dramatically and she is always flawless with a clear complexion, contoured skin, full pink lips, bright eyes and perfectly styled hair. There is always a bold element or something that grabs your attention in a Covergirl advertisements. Most

If anyone heard “Easy, breezy, beautiful, cover girl,” they will immediately thinks about the makeup brand CoverGirl. CoverGirl has a wide range of advertisements with big names like Ellen DeGeneres, Sofia Vergara and Queen Latifah. They use the ideology that ladies need to look youthful and beautiful or else they will be unappealing. The commercial by Covergirl is advancing their new mascara and is asking the gathering of people to purchase and utilize their cosmetics. The advertisement features

popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads

CoverGirl was founded by Noxzema Chemical Company in 1989. Many celebrities of any race have starred in CoverGirl television ads. Faith Hill, Tyra Banks, and Queen Latifah have all starred in CoverGirl ads. CoverGirls believe that makeup should be easy and breezy. Covergirls also do not believe in the word “can’t”. In a recent video, Ellen Degeneres and Queen Latifah share their stories about people bringing them down. The women then go on to tell that they pushed through it. CoverGirl is known as

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks

different age groups or genders. When people want to sell their products, they make an advertisement to get their products out there so people will want it and purchase it. The Covergirl ad explicitly sells lipstick, but it implicitly sells beauty, luminosity, and boldness to teenage girls and mid twenties to thirties women. A “Covergirl” ad found in the August 2014 issue of Glamour magazine features singer, songwriter, and actress Katy Perry in bright pink hot lipstick with black/dark purple long hair flying