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    1948 was the first-year cable services began in the U.S. Since then cable has evolved over the years and is becoming increasingly more expensive annually. Nevertheless, several individuals are still selecting cable as their content provider, when streaming services like Netflix, Hulu, and Amazon exists. Streaming services are a superior alternative to cable because they are convenient, offers a wide variety of content for a reasonable price, provides content options based on viewer’s preference,

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    Viacom Case Analysis

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    Viacom is currently one of the most prominent conglomerates of American media. From films and television shows to music awards and record labels, it is unlikely that one would not run across one of Viacom’s many acquisitions. Beginning in 2005, Viacom has continually expanded throughout the United States and even abroad. Viacom makes use of a variety of different media techniques and strategies to maximize their profits and grow their company. In order to completely understand the business model

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    By the end of 2017, over 15.4 million people in the US will cut their cable. Who can blame them? Cable hasn’t evolved in last 10 years and cost of keeping cable is getting expensive every year. Nevertheless, several people are still paying for cable, when we have streaming services like Netflix, Hulu, and Amazon. Streaming services are a superior alternative to cable because they are cost-effective, more accessible, interactive, uses an advanced algorithm to learn about the viewer and they don’t

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    and engage their children with new concepts and materials. Conversely, many children have also used television as an opportunity for learning and language development. For example, the rise of television programs like Elmo Street and Teletubbies demonstrates this upward trend of substituting media sources for teaching and learning. However, despite the increasing support from parents toward television programs, many researchers have mixed reviews on putting our children into viewing long hours of what

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    A Study on the television watching patterns of viewers in Chennai Ashima Jose 1 S. Baratwaj 2 1. Assistant Professor, Nehru School of Architecture, NGI, Kuniamuthur, Coimbatore, TN, E-mail: ashimamaria@gmail.com / 8754264707 2.Doctoral Research Scholar, Dept. of Journalism & Mass Communication, Periyar University, Salem, TN, India - 636 011, E-mail: baratwazamj@gmail.com / 9790339949 Abstract Television in India started through the SITE experiment which was collaborated jointly by NASA

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    According to Juliet Schor, TV has been considered as a promoter of consumerism or TV is a popular alternative way to costing a lot of spending such as concerts, restaurants, and shopping. Therefore, the more TV a person watches, the more he/she will spend. In other words, what we see on TV every day inflates our sense of what’s normal or what’s not, and what we should be buying just to look like the lifestyle in TV. Ironically, the lifestyle depicted on TV are far different from the typically Americans’

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    When you think of television, what is the first thing that comes to mind? Is it a television show, movies, or video games? In 1939, the capability of the television was proven when RCA broadcasted the opening to the New York World’s fair. On that day, President Franklin D. Roosevelt became the first president to ever appear on television (Stevens). As you can imagine, by this time, television was new and exciting. It provided a new source of entertainment and by the 1950’s legitimate T.V shows and

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    As a people are born we are placed in a category of poor, middle, and upper class. As media makes their assumptions about who people really are, society watches with content without understanding it is themselves that is being displayed in the television screen. Society plays the role of the actor, but in real life. As a society, we have accepted the truths about how we are and how we react to the actions. People must understand that something is wrong with the media and the misinformation they

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    been interested in a career in television since as long as I can remember. Since I was little, watching television has been one of my favorite pastimes. I think television is so important because of what it is able to achieve, and am fascinated about all of its applications. Television has given me a better insight into what is going on in the world around me through broadcast and cable news programing. I would love to be a part of the television industry, as television has the ability to reach the

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    Pipelines are the most traditional way of operating businesses, and are often straightforward. The market is fairly one-sided, as producers and consumers tend to undertake specific, rigid roles. Cable television, launched in the mid-90s (Desjardins, 2017), emerged quickly as the direct pipeline for delivering content to home viewers. Various cable companies have managed to maintain competitive advantage primarily through the offering of sports content packages. Cable subscription grants not only

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