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    important characteristics of a leader is their imagination. P2: Some people think the most important attribute of a leader is knowledge. ∴ I agree with both positions since some leaders are effective based on their comprehensive knowledge of their job, whereas other leaders are extremely effective based on their extra ordinary imagination. Is it more important for a leader to have imagination or knowledge? A person that possesses an imagination can be exposed to a wider world of wisdom. People

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    companies. The Cupertino, California-based Company was founded in 1977 as Apple Computer Inc. It dropped the "Computer" from its name in early 2007. Apple 's present place in the international market place is a faraway cry from its humble starts, by Steve Jobs, Steve Wozniak and Ronald Wayne marketing hand-made private computer tools in the late '70s. Company continual to focus on individual computers for the next decades, but in recent years that focus has lifted more to customer electronics such as the

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    Abstract This paper addresses the processes and rationale for vendor selection in global sourcing. Many businesses are not equipped to handle all functions of the business. Apple computer is a successful industry leader in mobile communications and devices, and computers. Their success is contributed to the strategies for focusing on core competencies and innovation, and partnering with vendors to foster a competitive advantage. This paper provides an insight on the methodology used for the organization

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    It is certainly not uncommon for organizations to struggle when developing their new employee orientation process. As is often the case in many organizations of varying sizes, there tends to exists a mix of employees who clearly see the need and benefits of a formal orientation process, and a contingency of employees who do not. Generally speaking, however, research has proven that when employees are afforded the time and effort required on the part of senior managers to develop a well-structured

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    (normally known as Apple) is an American multinational innovation organization headquartered in Cupertino, California, that outlines, creates, and offers purchaser gadgets, PC programming, online administrations, and PCs. Mac was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to create and offer individual computers. It was fused as Apple

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    California. These two legends are Steve Jobs and Steve Wozniak. Their relationship is described on apple-history.com, as “Steven Wozniak and Steven Jobs had been friends in high school they had both been interested in electronics, and both had been perceived as outsiders.” (http://apple-history.com/h1) Apple against every single odd that came against them including even firing their own creator Steve Jobs due to a disagreement between the current CEO John Scully and Jobs the visionary behind the Macintosh

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    Steve Jobs was a computer designer, executive and innovator, as well as an all-around role model for many people in both their businesses and their personal lives. As the cofounder of Apple Computers and former CEO of Pixar Animation Studios, he revolutionized the computer and animation industries, amassing a fortune worth $10.2 billion at the time of his death. Jobs intuitively understood the power of cultural influence in sustaining the strategic capabilities implicit in his perpetual vision of

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    Introduction Steve Jobs co-founded Apple in his parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997, and by the time he died, in 2011, had built it into the world’s most valuable company. Along the way he helped to transform several industries including personal computers, animated movies, music, phones, tablet computing, and digital publishing. Driven by demons, Jobs could drive those around him to fury and despair. In the biography Steve Jobs by Walter Isaacson

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    or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012). Apple Apple History From their humble beginnings in 1976, Apple Inc., founded by Steve Jobs and Steve Woznick, entered its fortieth year in the computer and multimedia industry on April 1, 2016, with a market cap of $586 billion (Forbes.com, 2016). For more than thirty years Apple focused primarily on the personal computer market and in 2006

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    The rise of brand culture has targeted and influenced the consumer’s thoughts and behavior while purchasing any kind of product in today’s market. There have been numerous studies that clarify how culture does influence the consumption of brands towards consumers. It’s evident that consumers who classify themselves as cultural are likely to be ‘ brand loyal’. By saying this the iPhone plays a strategic role in manipulating consumers into buying the brand. Consumers who love the company behind the

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