MKG360_Marketing Communications Discussion Week 2

We have decided to open our own business called ABC Headphones. Customers to target:   Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.

1. To deal with consumer heterogeneity in the marketplace, marketers engage in segmentation efforts (based on statistical procedures such as cluster analysis). List the main reason why scaling the data as a step in the segmentation effort is a good idea.

Identify the key segments of relevance for the brand using all segmentation approaches. Justify the segments that you would target.  Determine the positioning strategy for the brand for selected target segments and using the 7Ps framework and a model of your choice, make 2 recommendations for the brand. Explain your thinking via the use of the model.

A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? *       A. Demographic segmentation       B.Behavioural segmentation       C .Psychographic segmentation       D. None of the above       E. All of the above

1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer:    1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image"   1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…

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Please explain both correct and incorrect A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task? Group of answer choices Personal Characteristics Situational factors Operating variables Demographic variables Purchasing approaches   Note:-  Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.Answer completely.You will get up vote for sure.

Please answer question 3.1 and 3.2  3.1. Identify the various objectives of marketing departments and provide an         example  for each.                                                                                                 3.2.  Discuss the concept ‘Market segmentation’, including the types of                    segments.

I need this question done in 10 minutes    A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not.  B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour).  C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.

How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?

Assessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORAL

Using college students as the market segment,describe the most relevant reference group(s)and indicate the probable degree of influenceon decisions for each of the following:a. Brand of toothpasteb. Purchase of an electric carc. Purchase of breakfast cereald. Becoming a vegetariane. Choice of a wireless speaker such as theAmazon Echo

11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation

What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.

Define consumer behavior and why segmentation is necessary?Explain the bases for segmentation with the help of two-by-two matrix ? ( Write all the points)

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion

ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?

To identify smaller, better defined target groups, marketers often use multiple segmentation bases. * True O False

Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font

Consumer behavior question Combine at least two segmentation bases for targeting each of the following products. Explain your choices. Men’s sneakers Women’s cocktail dresses hybrid cars d. e-readers

Marketjng question _ evaluate the effectiveness of marketing management in a given organizational context