QSO-450 5-3 Case Study Motorola - Bailey

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Jan 9, 2024

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Running Head: QSO 450 5-3 CASE STUDY: MOTOROLA 1 QSO 450: 5-3 Case Study: Motorola Geoffrey Bailey 04 June 2022 Southern New Hampshire University
QSO 450: 5-3 Case Study: Motorola 2 1. How will Motorola benefit from integrated supply chain strategy as opposed to a traditional strategy? Support your claim. The chief benefit for Motorola will come from creating a unified system that will work across all of Motorola’s various business segments. In addition, the concept of creating one unified organization, all playing by the same rules, has the benefit of boosting moral since one department is not favored over another. These moves will not only save money due to the economies of scale effect, but it also has a tangential effect of falling into line with the company’s core value system. “Care was taken to always ensure that the ISC’s strategies dovetailed with Motorola’s company-wide “i’MOTO” values. In fact, the ISC serves as a great example, if not one of the best examples within Motorola, of the “One Motorola” concept – which is a key component of i’MOTO. To transform multiple supply chains into one integrated organization, the ISC’s efforts serve as tangible proof of the importance of operating as One Motorola” (Motorola, 2007) . 2. Who were the key stakeholders within the integrated supply chain? The key stakeholders in the integrated supply chain are of course Motorola’s three primary business units: Connected Home Solutions, Mobile Devices and Networks & Enterprise. The supply chains for all of these lines of business is managed by the new Integrated Supply Chain (ISC) organization whos’ role is “to reach across all company businesses, functions and regions to help achieve efficiency and cost effectiveness” (Motorola, 2007) . In addition, the ISC partnered with a core group of suppliers in order to form meaningful and lasting business relationships. Finally, Motorola’s customers represented a key group of stakeholders and the ISC group worked diligently to ensure that each product the company made was bringing its own intrinsic value to the overall equation.
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