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Unit 8 Kourtney Michon
ECO 6301 Economics for Managers
Dr. Mohammad Islam April 15, 2024
AMC AMC is one of the top movie theaters in the United States. We are going to look at how COVID-19 changed the movie theater experiences. “AMC Entertainment Holdings, the world's largest movie theater chain, has been a prominent player in the entertainment industry for decades.” (Colos, 2023) We will dive deeper into price discrimination within the movie theater market. In this paper, we will look at the pay scale for hourly employees and how we can give them a pay incentive for working for AMC. We can see if we can improve the business model for AMC and how to improve the experiences for all moviegoers. As we look at the business financials in the AMC, we can figure out what we can improve for the sales and stocks.
We investigated the AMC market before the COVID-19 pandemic that had shut down everything across the world. “We went from having $450 million a month of revenue to $450,000 a month of revenue in one week. In a week. We had $600 million of cash on hand. But all of a sudden, when you’re burning $125 million in cash a month, $600 million doesn’t last you
very long.” (Bigman, 2021) AMC was bringing in millions of dollars monthly as you can tell from the article that was posted. As you can see from the chart below all movie theaters were closed and they were not bringing in revenue for the companies. For example, here in Oklahoma we had an AMC theater built right before covid 19 pandemic had hit. The movie theater has only
been open for 7 months before the whole world went into shutdown or furloughs for companies. But, this movie theater was so far in debt that they could not recover for all the revenue that was lost during the shutdown. Now, AMC theater should that company to Regal another company in the movie theater world.
Figure 1 (Perri, 2022)
Price discrimination is about the seller getting the gains from selling the product at a lower cost. “
Price discrimination
is when a business sells the same (or extremely similar) products to different consumers at different prices. It doesn’t take a lot of math to show that, if you can charge the Nerdies a high price and the Normies a low price, you can get the best of both
worlds. High prices on some units, and high volume on others.” (Martin et al., 2022) Movie Theaters can run specials on many different things to get the customers to come in. For example,
they can run a special for $5.00 dollar movies on certain days.
Figure 2 (Mani, 2024)
The pay incentive designs would be time off from work if you work hours during the week you can earn like 0.123 hours for every hour that you work. We would have an employee of month wall for all those who are out doing. We would have weekly drawings for company prizes. “
Employee incentive ideas are acts that you can use to reward, motivate, and nurture
your team. Examples include office upgrades, profit-sharing schemes, and office parties. The purpose of incentives is to help boost workers’ morale and increase productivity. Employee incentive ideas also help retain top talent and improve the work culture. These rewards are also known as “staff incentives” or “work incentives.” (He, 2024) Having pay
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Related Questions
MelCo’s Xamoff The global pharmaceuticals giant, MelCo, has had great success with Xamoff, and over-thecounter medicine that reduces exam-related anxiety. A patent currently protects Xamoff from competition, although rumors persist that similar products are in development. Two years ago, MelCo sold 25 million units for a price of $10 for a package of ten. Last year it raised the price to $11, and sales fell to 22 million units. Finally, a financial analyst estimates the cost of production at $2 per package. (a) Estimate the elasticity of demand for this product at $10. Is this price too high or too low? (b) Estimate the elasticity of demand for this product at $11. Is this price too high or too low? (c) Based on your answers to (a) and (b), what can we say about MelCo’s profit-maximizing price?
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Use the following graph for a monopolistically competitive firm to answer the next question.
Dollars (5)
22 32
0
10 20
35 45 50
Quantity of Output (Units)
This monopolistically competitive firm is earning economic profits in the short run and
ATC
Multiple Choice
will continue to have economic profits in the long run
will earn only normal profits in the long run
this will cause its demand curve to shift to the right in the long run.
this will cause its cost curves to rise in the long run
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The following graph represents a monopolistically competitive firm in long-run equilibrium.
Place the black point (cross sign) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Next, place the grey star on the graph to indicate the point where the LRAC reaches a minimum.
PRICE PER UNIT (Dollars)
500
450
400
350
300
250
200
150
100
50
MC
0
0
50
LRAC
MR
Demand
100 150 200 250 300 350 400 450 500
QUANTITY (Units)
Monopolistically Competitive Outcome
Minimum of the LRAC
The long-run equilibrium price is $
(Hint: Use the graph to find the numeric value of the price at equilibrium.)
The long-run equilibrium quantity is
units.
The LRAC curve is at its minimum at a quantity of
The long-run equilibrium price is
units.
the marginal cost of producing the equilibrium output.
?
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what are some pricing tactics used by companies? What form of price discriminations might a company use?
What type of pricing structure might company use. What other strategies might managers employ to maximize profit?
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You are the Managing Director of Ghana Clins Ltd., a firm that supplies tissue paper for cars. Suppose your marketing department has compiled the following data on the price and quantity of tissue paper sold last month at 10 outlets in the Central Region of Ghana:
Observation
Quantity
Price
1
180
475
2
590
400
3
430
450
4
250
550
5
275
575
6
720
375
7
660
375
8
490
450
9
700
400
10
210
500
Estimate the demand function for your firm. Interpret your answer by commenting on the marginal effect of a change in the product’s price
How many units of your product will be demanded if the price is GHC 350.00?
Given that your consultants have estimated the supply function to be: What will be the equilibrium price and quantity of your product?
Estimate the elasticity of demand for your product at the equilibrium price and quantity. Interpret your answer. Based on the price elasticity of demand,…
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ICE (Dollars per scooter)
3. How short-run profit or losses induce entry or exit
Citrus Scooters is a company that manufactures electric scooters in a monopolistically competitive market. The following graph shows the demand
curve, marginal revenue curve (MR), marginal cost curve (MC), and average total cost curve (ATC) for Citrus.
Place the black point (plus symbol) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Then, use the green rectangle (triangle symbols) to shade the area representing the company's profit or loss
500
450
400
360
200
250
200
150
400
50
MC-
ATC
MR
Demand
150 200 250 300 360 400 450 500
QUANTITY (Scooters)
+
Monopolistically Competitive Outcome
Profit or Loss
(?)
Given the profit-maximizing choice of output and price, Citrus Scooters is earning
sellers in the industry relative to the long-run equilibrium amount.
Now consider the long run in which scooter manufacturers are free to enter and…
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Draw the graph of the product differentiation formula of Pepsi Industry.
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1) options are negative, positive, zero
2) options are more, fewer, or an equal number of
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10
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The mobile phone landscape looks drastically different today than it did three decades ago. In 1983, Motorola accounted for seventy five percent of the mobile phone market. But by 2021, its market share had shrunk to just 2.2%. How did this happen, and how has the mobile industry changed over the last 30 years?
In 1983, Motorola launched one of the world’s first commercially available mobile phones—the DynaTAC 8000X. Motorola went on to launch a few more devices over the next few years and quickly became a dominant player in the emerging industry. In the early days of the market, the company’s only serious competitor was Finnish multinational Nokia.
By the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which chipped away at Motorola’s dominance. In September 1995, the company’s market share was down to 32.1%. By January 1999, Nokia surpassed Motorola as the leading mobile phone manufacturer, accounting for 21.4% of global market share. That…
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Westchesser Gloves is a monopolistically competitive firm that sells leather gloves.
Use the graph to highlight the area of profit or loss and answer the questions,
Price per pair (5)
10 20
Marginal
profit or loss: $
Aver co
Pairs of gloves (in thousand)
Demand
70 80 90 100
Profit or loss
Calculate Westchesser's profit or loss at the profit-maximizing price.
What will happen to the number of firms in this industry in the long run?
Firms will enter this industry, increasing the price at which each firm can sell their gloves until firms begin to earn
normal profits.
O Firms will exit this industry, increasing the price at which each firm can sell their gloves until firms begin to carn
normal profits.
O Firms will exit this industry, decreasing the price at which each firm can sell their gloves until firms begin to carn
normal profits.
O Firms will enter this industry, decreasing the price at which each firm can sell their gloves until firma begin to carn
normal profits
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1
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The following table shows the daily cost data and demand schedule for a typical firm producing board games in a monopolistically competitive market in the short run.
Fill in the values in the Marginal Cost, Total Revenue, and Marginal Revenue columns in the following table and then answer the questions that follow.
Quantity
Price
Total Cost
Marginal Cost
Total Revenue
Marginal Revenue
Average Total Cost
(Board games)
(Dollars per game)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
1
15.00
11
2
13.00
20
3
12.00
27
4
10.00
36
5
7.00
45
6
5.00
60
7
3.00
70
8
1.00
104
Under monopolistic competition, a typical firm will produce _______ board games at a price of $_____ per board game in the short run.
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The mobile phone landscape looks drastically different today than it did three decades ago. In 1983,
Motorola accounted for seventy five percent of the mobile phone market. But by 2021, its market share
had shrunk to just 2.2%. How did this happen, and how has the mobile industry changed over the last 30
years?
In 1983, Motorola launched one of the world's first commercially available mobile phones-the DynaTAC
8000X. Motorola went on to launch a few more devices over the next few years and quickly became a
dominant player in the emerging industry. In the early days of the market, the company's only serious
competitor was Finnish multinational Nokia.
By the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which
chipped away at Motorola's dominance. In September 1995, the company's market share was down to
32.1%. By January 1999, Nokia surpassed Motorola as the leading mobile phone manufacturer,
accounting for 21.4% of global market share. That put…
arrow_forward
Place the black point (plus symbol) on the graph to indicate the short-run profit-maximizing price and quantity for this monopolistically competitive
company. Then, use the green rectangle (triangle symbols) to shade the area representing the company's profit or loss.
500
450
Monopolistically Competitive Outcome
400
350
ATC
Profit or Loss
300
250
200
150
100
50
0
PRICE (Dollars per bike)
MC
MR
Demand
400
0
50
100
450 500
150 200 250 300 350
QUANTITY (Bikes)
Given the profit-maximizing choice of output and price, the shop is making
shops in the industry relative to the long-run equilibrium.
Now consider the long run in which bike manufacturers are free to enter and exit the market.
profit, which means there are
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Economics
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Price
(costa)
17. The diagram above illustrates:
ATC
A purely competitive firm earning economic profit
A purely competitive firm which is only able to break even when it is maximizing economic
profit
A firm which should shut down immediately
A monopolistically competitive firm that is earning normal profit
OA purely competitive firm that is making economic losses
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5-
3-
1-
20 40 60 80 100 Q
MR
Using the above graph,
This profit-maximizing firm will produce Blank 1 units.
-MC
What price will this profit-maximizing firm charge? $Blank 2 (Do NOT enter the '$' in your response. Enter
only the whole dollar amount; do NOT enter cents.)
If the industry was perfectly competitive instead of monopolistic, then market output would be Blank 3 units
and market price would be $Blank 4. (Do NOT enter the '$' in your response. Enter only the whole dollar
amount; do NOT enter cents.)
Blank 1
Blank 2
Blank 3
Blank 4
Add your answer
Add your answer
Add your answer
Add your answer
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None
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Question 5: Jimmy has a room that overlooks, from some distance, a major league baseball stadium. He decides to
rent a telescope for $50 a week and charge his friends and classmates to use it to peep at the game for 30 seconds. He
can act as a monopolist for renting out "peeps". For each person who takes a 30 second peep, it costs Jimmy $.20 to
clean the eyepiece. Jimmy believes he has the following demand for his service:
Price of
a Peep
$1.20
Quantity
of peeps demanded
1.00
90
100
150
200
250
300
70
60
50
350
40
30
400
450
20
10
500
550
a) For each price, calculate the total revenue from selling peeps and themarginal revenue per
peep.
Price
Quantity
TR
MR
$1.20
100
90
100
150
200
70
250
60
300
350
50
40
30
400
450
20
500
10
550
b) At what quantity will Jimmy's profit be maximized? What price will he charge? What will his total profit be?
c) Jimmy's landlady complains about all the visitors coming into the building and tells Jimmy to stop selling
peeps. Jimmy discovers, though, if he…
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Suppose there are only two automobile companies, Ford and Chevrolet. Ford believes that Chevrolet will match any price it
sets, but Chevrolet too is interested in maximizing profit. Use the following price and profit data to answer the following
questions.
Ford's
Chevrolet's
Ford's
Chevrolet's
Selling
Selling
Profits
Profits
Price
Price
(millions)
(millions)
$4,000
$ 4,000
$ 8
$ 8
4,000
8,000
12
4,000
12,000
14
2
8,000
4,000
12
8,000
8,000
10
10
8,000
12,000
12
12,000
4,000
14
12,000
8,000
12
12,000
12,000
1. What price will Ford charge?
2. What price will Chevrolet charge once Ford has set its price?
3. What is Ford's profit after Chevrolet's response?
4. If the two firms collaborated to maximize joint profits, what prices would they set?
5. Given your answer to part (d), how could undetected cheating on price cause the cheating firm's profit to rise?
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4. Boxowitz, Inc., a computer firm, markets two kinds of calculators
that compete with one another. Their demand functions are expressed by the
following relationships:
9₁ = 64 - 4p1 - 2p2
and
ter
92 = 56 - 2p₁ - 4P2.
where p₁ and p2 are the prices of the calculators, in multiples of $10 (this
information can be skipped, it is needed only to the answer), and q1 and q2 are the
quantities of the calculators demanded, in hundreds of units. What prices p₁ and
p2 should be charged for each product in order to maximize total revenue? What
is the maximum total revenue?
YA
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Hypercompetition in the Australian retail sector
By Dr Saalem Sadeque, Central Queensland University
The Australian supermarket and grocery industry can be aptly described as hypercompetitive. In 2018–2019, the retail industry in Australia generated $103.4 billion of revenue and $4.2 billion of profit. The duopoly of Coles and Woolworths is being increasingly challenged by newer and leaner competitors such as ALDI and Costco, which have entered the industry with different business models designed to provide customers with value for money.
One of the relatively newer players in the Australian retail industry is Costco Wholesale Australia, which is a subsidiary of the US-based Costco Wholesale Corporation. Costco has established 11 stores in Australia based in Victoria, New South Wales, Queensland, South Australia and the Australian Capital Territory, with plans to open two more stores in Western Australia in 2020. According to Patrick Noone, the managing director of Costco Australia,…
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ASAP!!
Mr. Salman Saleem is doing a business of Dairy Products in Karachi. His main products are Milk,
Yogurt and Eggs. Last month he has sold around 8000 KG of Milk, 5000 KG of Yogurt and 3000 Dozens of Eggs. The average current market price of the Milk is Rs.120/KG; the Yogurt is 200/KG; and the Eggs is Rs.160/Dozen.
In order to increase revenue, Mr. Salman is planning to change the pricing strategy for some or all of the products but he is confused and looking for an expert advice. Market research has suggested that the price elasticity of demand for each product is:
Milk: (-) 1.0; Yogurt: (-) 1.5; Eggs: (-) 0.5
Being an expert of the subject, you are required to calculate, evaluate and suggest the planned price change on following situations.
Would a 5% price increase have been better for some or all of the products?
Would a 5% price reduction have been better for some or all of the products?…
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Microeconomics 2463
Assignment Part 1 - Chapter 15
The market for toothpaste is a monopolistically competitive market. The graph below depicts the demand
and marginal revenue curves for this market and the marginal cost and average total cost curves of a
monopolistically competitive supplier.
Price
$10.50
$9.00
$7.50
$6.00
$4.50
$3.00
$1.50
b. Price at the Q in a.
c. TR (PxQ)
20
d. TC (ATC x Q)
e. Profit (TR-TC)
40
Name
MR
60
1
Using the above chart, identify the profit-maximizing quantity of toothpaste that the monopolistically
competitive firm should produce, and the per-tube price that it should charge.
a. Quantity (chart is in thousands)
.MC.
ATC:
Demand
120 140
80 100
Quantity (thousands of tubes)
f. What will happen in this industry in the long-run based on profits in part e?
g. What will happen to the demand curve for this particular firm in the long-run based on part f?
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In 1983, Motorola accounted for seventy five percent of the mobile phone market. But by 2019, its market share had shrunk to just 2.2%. In 1983, the Motorola launched one of the world’s first commercially available mobile phones—the DynaTAC 8000X. Motorola went on to launch a few more devices over the next few years and quickly became a dominant player in the emerging industry. In the early days of the market, the company’s only serious competitor was Finnish multinational Nokia. By the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which chipped away at Motorola’s dominance. In September 1995, the company’s market share was down to 32.1%. By January 1999, Nokia surpassed Motorola as the leading mobile phone manufacturer, accounting for 21.4% of global market share. That put it just slightly ahead of Motorola’s 20.8%.
Describe the market for mobile phones in 1983 and illustrate how equilibrium price and quantity determined in this industry and…
arrow_forward
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