Case 5 - Ford

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Economics

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Apr 3, 2024

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Case 5 Ford 1. Five Forces Threat of New Entrants: (Weak) due to expensive prices of equipment and the amount of research and planning it takes to create a car. New Entrants would have a hard time gaining brand awareness because other brands are already very well-known and have built credibility over a long span of time. Competition from Substitutes: (Strong) There are many other forms of transportation that a person can choose from such as public transportation (trains and buses), bikes, walking etc. This makes the competition from substitutes strong due to the offer of cheaper alternatives to personal vehicles. Buyer Power: (Strong) There are lots of different vehicles in the automobile industry for buyers to choose from all from reputable brands. Consumers do not lose anything by changing to different brands making competition for substitutes strong due to the easiness of being able to switch. Supplier Power: (Weak) There are many suppliers in both America and overseas that companies can choose from. Suppliers’ success relies on their buyers making orders. Since they all have similar materials, suppliers do not hold a lot of power due to the easiness of companies to get from somewhere else if the price is not right. Rivalry: (Strong) the automobile industry is very competitive due to the large number of brands out there. They all are priced differently, include different features and styles. Consumers tend to stick to brands they known and are familiar with making it difficult for brands to attract consumers into switching making rivalry very strong. Key Drivers: Shift in consumer preference and price for gas. Consumer preference drives the purchases for specific vehicle types and brands. This plays a key factor in whether demand increases or decreases for certain companies and their vehicle types. Gas is a universal component that helps consumers decide what to buy. They want something that gets good gas mileage and that allows doesn’t cost a crazy amount to fill up. 2. SWOT Analysis Strengths: Strong brand recognition, American made, making ventilators, Weaknesses: dropping car sales (discontinuing the ford fusion and relying on SUVs and trucks) Opportunities: making other products that are not just vehicles, Threats: Covid mandating everyone to stay home, consumer preference change, international exporters for automobiles, ability to maintain competitive cost structure, acceptance of new and existing products
Fords strategies have positioned them strongly in the global automobile industry. The swot analysis reveals that although they face challenges being able to adapt to the pandemic and market the saying “American Made” has allowed Ford to remain profitable. 3. Primary components of Ford’s value chain: 1) canceled production of cars and focused on only trucks and SUVs 2) use of its own credit company 3) shifted to manufacturing cars close to their destination 4) specific branding “American Made.” 4. Fords Financial Performance has been declining over the years of 2017-2019. With a positive current ratio, it is indicated that ford has managed to meet its financial goals on a short-term basis. Net Profit Margin 2019 2018 2017 0.05% 2.30% 4.95% Operating Profit 2019 2018 2017 0.39% 2.0% 3.11% Current Ratio 2019 2018 116.22% 119.96% Working capital 2019 2018 15,915 19,080 Debt-to-Equity 2019 2018 (6.78) (6.13) Det-to-Assets 2019 2018 0.87 0.86
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