HILTON CASE WRITE UP
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HILTON CASE WRITE UP
1. If the company had dropped product 103 as of January 1, 2004, what effect would that action have had on the $158,000 profit for the first six months of 2004? Paul Hilton believed that removing product 103 was a good idea. However, when we looked at the data from January 1, 2004, to June 30, 2004, we found that this suggestion doesn't hold up. Even though product 103 was not making a profit in 2004, Hilton Manufacturing Company still made $158,000 in profit for the first half of the year by keeping it in production. By doing this, the company could spread its fixed costs over three products instead of just two.
Moreover, getting rid of product 103, or any of the products for that matter, wouldn't necessarily have led to increased sales for the other two products. This is because Hilton Manufacturing Company's market share remained the same year after year.
2. In January 2005, should the company reduce the price of product 101 from $9.41 to $8.64? Hilton is open to reducing the selling price of product 101, especially if he doesn't foresee an increase in material and supply costs. On the other hand, Weston suggests that by lowering the price from $9.41 to $8.64, Hilton Manufacturing could potentially sell 100,000 units instead of 75,000 without the
price cut. Considering the industry's expected downturn in sales for 2005, Weston takes this into account when proposing the price reduction for product 101.
In my view, Hilton Manufacturing should be capable of slashing the price of product 101. Even if there's a rise in material and supplier expenses, the increased sales resulting from the price reduction should sufficiently offset the additional production costs.
This change would also result in approximately $158,250 more profit.
3. What is Hilton’s most profitable product? Product 102 is the most profitable item in Hilton's. While Product 101 is the only one bringing in a positive cash flow, the other two products are in the red. Yet, when we dig deeper into profitability by calculating profit margins, it becomes clear that Product 102 is the most lucrative. So, it's Product 102 that stands out as Hilton's most profitable product.
4. What appears to have caused the return to profitable operations in the first six months of 2004?
Weston's experience in manufacturing helped Hilton become profitable again. He knew what to watch for and kept a close eye on things by asking for reports on costs and sales from the accounting department. Without Weston, Hilton might have made dramatic changes without properly analyzing what needed to be done.
Product 102 brings in more profit than Product 101, even though Product 101 sells more units. By increasing sales of Product 102 without changing its price, Hilton is seeing a strong return to profitability.
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9
8
7
6
10
4
3
2
1
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