Jet Blue Case 10 (10)

What determines the relative strength of an airline when comparing its performance with other carriers?   A)  financial analysis   B)  market share analysis   C)  assets of the company   D)  number of airplanes in the fleet

Describe the five different competing marketing orientations that a Airline can adopt to drive its marketing strategy. And explain market Segmentation of  Airline?

The airline industry has suffered recent setbacks, such as the highcost of fuel, which have forced the major carriers to cut back onmany of their services. Many airlines, like Delta and United, chargepassengers a fee for checked baggage. Spirit Air announced itwould charge for both checked and carry-on bags.37 Most airlinescharge for in-flight snacks or don’t serve any at all. Airlines havereduced the number of flights they operate to certain destinations,packing planes full to overflowing, and recent restrictions on theuse of frequent-flyer miles make it difficult to cash them in. Thenthere are the record-setting delays and lost-luggage claims. All ofthese factors add up to less-than-enjoyable flying experiences formost travelers, many of whom are opting to find other modes oftransportation or just staying home. Suppose you are a marketer forone of the major airlines. Your company is facing difficulty providing acceptable service to the passengers on its flights, but you needto find a…

What is the ultimate driver of success for any airline?   1)  Financial health   2)  Size of the company   3)  Number of passengers transported   4)  Number of airplanes in their fleet

Please select the correct option for below multiple choice question. Request you to solve all three : 1) A fee for service provider : A) Chooses a provider for you and is more costly. B) Allows you to chose your provider and is cheaper. C) Allows you to choose your provider and is more costly. 2) With a Preferred Provider Organization : A) You have to always stay in network. B) You have a wider range of proders to choose from. 3) A point of Service plan is like an HMO but with a Preferred Care Provider : A) True B) False.

Doggie Treats is a company in Gauteng that sells nutritious dog food and treats to dog pet owners. The owner, Mr. Smith, is deciding to conduct business on the online platform where customers could order dog food and treats for their pets online. Mr. Smith has requested your services as the online business consultant to advise further on this new way of conducting business. Question 1Selling physical products through an online e-commerce store can be lucrative, although it is also competitive.1.1 Explain to Mr. Smith how a brick and mortar business find customers compared to how ecommerce stores find customers.  1.2 Elaborate on any FIVE advantages of e-commerce retail Question 2 Explain in detail an appropriate online business revenue model suited for Doggie Treats. Include in your answer any FIVE business benefits this model provides to a business.

Walmart is requiring more trade sales promotion from Bolthouse Farms, a juice and smoothie company, to keep extensively promoting its products and displaying them on their shelves. Why will Bolthouse Farms most likely comply with Walmart's request? Declines in brand loyalty have made sales promotions aimed at persuading customers to switch brands more effective. Heightened concerns about value have made customers more responsive to promotional offers. Retailers like Walmart have gained considerable power in the supply chain. Bolthouse Farms prefers sales promotion over the costiler advertising. Retailers like Walmart have become more interested in long-term performance.

Dear students, for this assignment I want you to think (critically!) about what the advantages and disadvantages are for each of the different transport modes that we have available: road transport, railway transport, maritime transport and airfreight. Plz do fast asap

Explain why variability in the price of Uber rides due to surge pricing is likely to be moderated where travellers have readily available substitutes such as public transport or other ride-sharing apps.

How does the fuel cost affect air transportation and how does is affect ticket prices and patrons' flying occurrences

Create the SWOT analysis of all the modes of transport (Road transport, Short Sea and Airlines).

For the addition of even a single sector like (LHE-KHI) airline has to consider different types of cost (Explain different types of cost that can affect the profitability of a single sector (LHE-KHI) and airline efficiency.

This is a sub topic of management which is retail.

(a) There are many types of airlines involved in the air cargo business. Think of an airline that you are familiar with. Determine the characteristics of this airline (e.g. aircraft fleet, services provided, products, service quality and service coverage) and its classification by the air cargo business. b) With reference to the same airline, critique on three (3) key challenges the airline is likely to face in terms of managing its revenue.

https://prepjunction.com/ About the Pre-Junction site and what Prep Junction offers their audience and how it will be beneficial for them? Explain Briefly in Points. How can we reach out to the Target Audience for the services provided by Prep Junction.

Please create IMC Recommendation for GOOD LUCK HUMANS company. ASAP

What are examples of marketing assets and marketing capabilities in the low cost airline industry

Answer the following question. When TBSL (This Bar Saves Lives) bars were first introduced into Target stores, they were: A) priced at a small discount to attract customers’ attention   B) priced at the same level as at Starbucks and Whole Foods   C) priced at a deep discount to attract customers’ attention   D) priced $1 above Kind bars

Amazon has opened bookstores and announced the opening of convenience stores. How can these traditional retail channels allow Amazon to complement its online channel effectively? Explain the potential benefit of such an omni-channel in terms of the service characteristic of each channel.

Describe how marketers manage service differentiation, other than through pricing, and describe an example of a service provider that has successfully differentiated its offering from competitors.

Being a 4% market share player is tough anywhere and more so in the airline industry. The four year old Vistara brand provides air transportation and has a high cost structure than Low cost carriers. Company needs to be able to attract customers despite all these factors and the only way it can do is by making them want to fly us. Differentiation is required at different levels. Vistara positioned itself as Premium economy with a separate cabin service and product. There is a segment of customer who is willing to pay premium for an experience. Vistara has come up with “fly higher” campaign created by FCB India, is targeting a segment of customers who would be happy to fly but have not considered it because they are used to flying LCC (low cost carrier). The challenge for Vistara is to continue to see premium economy within India without diluting business class yields. It shall encourage people considering economy to upgrade to premium economy, rather than luring people away from…

Explain the concept of total service product in terms of FlySafair?

Are electric cars a more sustainable method of transport than diesel or petrol powered cars? In this Case Study, I explored whether electric cars are as eco-friendly as they claim to be, providing a sustainable method of transport that could significantly reduce our carbon footprints if we all ditched the convectional vehicles, and changed to electric cars. I found many arguments both for and against electric cars. Electric cars are powered by an electric motor which draws its power from an on-board battery pack which acts as an energy store for the car. Energy is measured in joules. A joule is a very small amount of energy so a domestic electricity metre measures the energy in kilowatt hours. Stoical Energy Transferred = Power x Time (Joules, J) (Watts, W) (Seconds, S) (Kilowatt hours kWh) (Kilowatts, kW) (Hours, H) Source; GCSE Core Science revision guide (Information collected from GCSE Science revision guide 13:26hours) Batteries are charged by simply connecting the vehicle to a…

Timberland Company is one of the world's best known manufacturers of casual shoes and sports boots. For many years the company created a successful channel of distribution by managing their logistical systems that were geared to large orders sold to major department stores and retail chains. However, market reports indicated that consumers were shopping in increasing numbers at small independent retailers and boutiques for the kinds of high -quality shoes and boots sold by Timberland. Therefore Timberland faced the problem of how to service the large numbers of small retailers with their much smaller orders while still maintaining high levels of efficiency and low order processing costs. To meet this challenge, Timberland reengineered its logistical system by using modern scanning equipment to control inventory, track merchandise and handle all paperwork automatically. Discuss the differences between channel management and logistics management. Does this situation illustrate the…

Which service would you recommend to your client considering not only costs but also issues such as delivery speed, pick-up schedules, drop-off locations, package-tracking ability, and usability of the Web site? State the reasons for your recommendation.