OM 300 Exam 1 Study Materials

Please do not give solution in image format thanku

3Answers to questions are in second image

1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28

Design a strategic marketing plan that tactically  applies the use of the 7Ps to achieve overall marketing objectives.(D2)

Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer knowledge saves a firm the effort of codifying it. II Accumulating customer knowledge facilitates efficient investment decisions by a firm. III Customer information is transformed into knowledge through systematic organisation and analysis by a firm.   Choose one correct option. (a) Both I and II (b) Both II and III (c) All of the listed choices (d) I only.

Explaining the nature of unrealistic customer rel

Marketers define a need as the difference between aconsumer's actual state and some ideal or desired state.a. Trueb. False

What is marketing?

QUESTION 1 The Internal Information search that is part of the buying process involves O searching your memory. reading customer reviews on websites. searching the internet for information. O asking friends and family for advice.

3. Brand loyalty is defined as "a deeply held commitment to rebuy a preferred product or service consistently in the future, despite situational influences and marketing efforts having the potential to cause switching behavior" (Oliver, 1997, p. 392). Create three questions in a Likert format, which tightly reflect the above-definition well.

All are methods of measurement Except? a. Ratio b. Comparison Unit c. Statistical analysis d. Longitudinal measurement

Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…

Validity and reliabilty of model comes under the ___________phase ?

i need to select only option in above give, so which one is correct option

Select any two of the objections and d=lop a specific example ofhow they might lead to a bad decision in market planning

1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):

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What is a characteristic that can be assessed without difficulty before the purchase?   Question 8 options:   a)  Credence quality   b)  Experience quality   c)  Intangibility   d)  Search quality

a. illustrate an example of a marketing information system for ben and jerrys ice-cream?  b. illustrate an example of a marketing information system for amazon

About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half of participants were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that those who thought that it was a Nike putter on average needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect a. Placebo  b. Brand  c. Nike  d. Ikea

Please do not give solution in image formate thanku  Assignment - Marketing Management A stock exchange trader contacts you and explains that he is looking to enter the cryptocurrency market with his own product that is named B1. The coins currently have little to no value other than as a unit of exchange. Even though it is a new product it he claims that it would not stop consumers from buying it. He refers to similar cryptocurrencies that have entered the market in the past and have now experienced a recent surge in demand. Knowing your marketing background, your stock exchange trader thinks his cryptocurrency could see a similar surge in demand if you could help him introduce it to the market. After careful consideration you agree to offer your advice. You tell him that you will get back to him after you thoroughly studied potential value propositions, in a report. a. Which models of Marketing Communication fits your marketing communications strategy best and indicate the extent to…

Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…

Please do not give solution in image format thanku characteristics of the business environment.

1. A market researcher company requested all teachers of a school to fill up a questionnaire in relation to their product market study. The following are some of the information supplied by the teachers: • highest educational attainment• predominant hair color• civil status • brand of laundry soap being used• total household expenditures last month in pesos• number of children in the household • number of hours standing in queue while waiting to be served by a bank teller• amount spent on rice last week by the household• distance travelled by the teacher in going to school• time (in hours) consumed on Facebook on a day. Question: If we are to consider the collection of information gathered through the completed questionnaire, what is the universe for this data set? 2. Refer to problem number 1. Which of the variables are qualitative? 3. Refer to problem number 1. Which of the variables are quantitative? Classify further as discrete or continuous.

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arrange and explain