Crafting a Clear Message

Discuss how Godiva Chocolatier’s website (www.godiva.com) corresponds to the brand image portrayed by its retail stores. What are the promotion objectives that Godiva’s management seems to be pursuing on the website?

The governor of your state believes that more state funds need to be invested in preventing illness and accidents.  He hires you as a social marketing with the mandate to raise consciousness about healthier life styles and to focus on two causes that will have the highest impact.  How would you approach this assignment and what would you suggest

When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is Value Proposition". value proposition is the full mix of benefits upon which a brand is positioned. There are five possible value propositions. List and briefly explain and give an example on each one.

The marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?

Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?

You are promoting a B2B Business of selling CRM(Customer Relationship Management) Software. What targeting options would you use to run your LinkedIn campaign? Explain all the methods of marketing in Linkedin.

Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign.  Answer the following questions with the campaign in mind.  What are the steps to designing an effective social media campaign? For each step, give an example of what you would do for your brand.

Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide. Please use no more than 2 bullet points for your answer

what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?

Explain the steps in the product adoption curve and the types of messaging and media that are likely used at each step. Imagining the situation where a product is transitioning from peak growth to maturity in the product lifecycle, how would you look to promote this product to customers who haven't even tried it yet? Explain.

Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed  Identify what marketing activities you consider them to be?  Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)?  Who are the activities or messages targeted to?  Based on your reading of the course material, what marketing principles do these activities demonstrate?   Do you consider the activities or messages to be effective? Why or why not?

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage.  Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features

Is it ethical for retailers to create a promotion but not have sufficient merchandise for all shoppers who want to buy the items?

As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.

Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and is distributing a product called POW which can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what is happening in 'Every Man Fi Himself Island', this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members can perform. B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in promotion of its new product. C. Suggest which channel would be BEST suited for distributing this new product across the island.

Design a sales promotion campaign using online, mobile, and social media marketing for a small business or organization in your community. Develop a presentation to pitch your campaign to the business or organization and incorporate what you’ve learned about the selling process.

You've decided to accept a consultancy job with a major beverage manufacturer. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure all webpages have been thoroughly tested before going live.

You've just started working as a consultant for a major beverage manufacturer. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure you've thoroughly tested any websites you want to release to the public.

Personal selling facilitates face-to-face meeting with the customers. There is high customer attention, persuasive impact and message is customized. What we sell does not matter more but what matters is how we sell. Successful salespeople get into the psychology of the customers. It is said that selling makes the world go around. For it is somebody who sold something to someone else, who in turn sold it to us. Mrs. Aparna Wagle joined lnsta Cook as a salesperson after completing for graduation. Having completed two years of service now she is assigned the job of door-to-door selling for non-stick cooking pan. Her calls consisted of 30 visits per day in a work schedule of eight hours. Mostly she would call on housewives and explain to them the benefits of using non-stick cooking pan. The customer is allowed to make cash on delivery or payment by debit and credit cards. Once order is received, delivery is made promptly because the van carries the supply. She has grown accustomed to…