640 Final ASSIGNMENT
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University of Maryland, University College *
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610
Subject
Marketing
Date
Jun 23, 2024
Type
docx
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3
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Slide 1: Title Slide
Title: Strategies to Improve Good Neighbor Center
Subtitle: Course Code: NPMN 640
Date and Time of Download: 03-16-2024, 11:54:40 GMT -05:00
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Slide 2: GNC’s Needs
Current State of GNC
Mention the analysis of GNC's strengths, weaknesses, opportunities, and treats/trends
Solution
Emphasize the importance of marketing, fundraising, and public relations in GNC's success
Slide 3: Marketing Recommendations
1.
Develop a plan to create and sustain a positive image
Define GNC”s identity.
Clearly define the association's mission, values, and goals.
Identify your target audience and stakeholders.
Develop a strong brand identity
Create a logo and brand guidelines that reflect your association’s values.
Build a Strong Online Presence:
Develop a professional website that provides information about your association
Utilize social media to engage with members and the
community
Slide 4: Fundraising Recommendations
1.
Identify and develop policies related to finance
Transparency and accountability: Finance policies would give clear guidelines for financial transactions, budgeting, and reporting, promoting transparency within GNC
establish accountability by defining roles and responsibilities related to financial management
2.
Diversify donor funding
GNC should seek out grants from other foundations, government agencies, and other funding sources that align with the association’s mission. For example, ……..
Cultivate relationships with individual donors and corporate sponsors to secure donations
3.
Expand means of receiving donations
Make the donation process as simple as possible when they build
their website. This would involve asking for donations as soon as
a visitor lands on your page, which would encourage contributors
to give to your cause swiftly and conveniently (Schnurbein & Fritz (2017).
Slide 5: Public Relations Recommendations
1.
Identify persons to oversee organization PR
Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).
Appoint a capable Director of Marketing and Public Relations, whose responsibility is to direct and supervise the creation and execution of marketing initiatives aimed at fostering public interest and building awareness of the brand (Dyer et al., 2002).
Make their leadership more visible to increase their credibility. To demonstrate their industry expertise, GNC should consider sharing their business insights, writing leadership articles for trade publications, and citing studies
or data to back up their claims (Theaker, 2020).
2.
Create a public relations plan for the organization
Define PR Goals for GNC
Determine the key target audiences for GNC, including health-conscious consumers, fitness enthusiasts, athletes, and individuals interested in wellness and nutrition products.
Implement Media Relations Strategy
Slide 6: Integration of Recommendations
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2
QUESTION 2
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Threat of substitutes
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1
Unit Sales
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per Unit
9,000
$ 29
$12.95
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16,500
$ 99
$68.55
3
6,000
$ 85
$42.50
4
19,500
$109
$85.00
5
4,500
$ 19
$ 6.35
6
27,000
$119
7
3,000
$ 39
$92.00
$14.30
8
7,500
$ 79
$33.18
9
9,000
$
69
$30.36
10
15,000
$.95
$77.60
11
10,500
$ 59
$25.40
12
1,500
$
65
$29.00
222
13
3,000
$
44
$12.40
141
6,000
$ 49
$13.48
15
12,000
150,000
$ 89
$61.83
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