MAR4802 Lesson 05- Assignment

Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)

Critical Thinking Consider the differences in marketing to consumer markets versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to one or the other? Provide evidence of your findings.

In your own understanding, what are the hidden secrets and rationale for the perceived success stories of companies such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers from building generic products to being megabrands they are today?

We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike.  Choose one, and answer the following:  Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers?  Is this a smart way to go to market?  Why OR why not?

1. Why is marketing analysis, planning, implementation, and control important for business owners? 2. In what ways can marketing analysis help you as a consumer? Explain.

Please provide a critical review of the McDonald’s marketing mix and recommend changes based on the changing demographic and socio-economic characteristics of the market that you can observe.

From a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?

Think about a company such as Intel, which sells its products to computer makers and other businesses rather than to final consumers. How would Intel’s marketing to business customers differ from Apple’s marketing to final consumers? The second part of the chapter deals with this issue.

does marketing create or satisfy needs?  Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

Questions:  Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?    The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.

2. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.   Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

Describe the decision-making process for a Tesla Cybertruck vehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase). Include specific components of each stage such as sociocultural environmental factors, motivations and postpurchase evaluation.

Do you agree that we must the 5 P’s and C’s in Marketing Mix ?     Explain

Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper:  Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…

Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way.

1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE.  Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors  please use 2 for business processes and 2 for customer experience

You are the marketing manager for Lenovo laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each difference using college students as the consumer market and defense-related companies as the business market.

Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?

what challenges and opportunities does EATALY face in marketing to slow food consumers? Provide at least two challenges and opportunities. For the formative assessment, you may consider the global perspective.

. What is marketing? How did you define the term beforeyou read this chapter?

Reflect on what you have learned in the book ,this is marketing ,a book by Seth Godin. Which concepts stand out in your mind? Which marketing ideas have become important to you? Pick three marketing concepts, ideas, or guidelines that made an impact on you, describe them, and discuss how you plan to apply them in your marketing career. What can you do to make them memorable for later career situations in which you might apply them?