3-2 605
.docx
keyboard_arrow_up
School
Virginia Commonwealth University *
*We aren’t endorsed by this school
Course
605
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
4
Uploaded by Justiceforzuko
Kelvon Glass
3-2 Short Paper
Professor Papoulias
January 3rd, 2024
Communications Program
The program we need to create the new warmer/cooler in vehicles for the Ford brand should rely on what the company already uses. We will have to use about 4 different mediums to
present the marketing to the multiple target audiences. A communication medium can either be virtual or physical. It may contain more than one element or communication type, and it may address either an individual or a group of people (Indeed Editorial Team, 2021). The new cooler/warmer for the Ford vehicles will boost popularity by using the communications most utilized by the target audience we need to reach. A major use in Social Media communications will be one of the communication programs. Using Face to Face communications would rely on the great features the product has. Written and Virtual remote communication will spread the message of what we want from the target audience.
Face to Face communications is one of the first forms of marketing techniques still utilized today. It is direct to the target audience, This involves direct communication between two or more people, usually in conversation with one another. It can also include nonconversational, in-person communication, like a speaker presenting at a conference with an audience of professionals (Indeed Editorial Team, 2021).
Next form of communication would be great to use is written communication. It involves using print media. It has taken a great downfall with the advancement with technology over the years but still plays a major role within the marketing community. This form of communication involves physically written notes, letters and memos. Written communication may either be formal or informal, depending on its context (Indeed Editorial Team, 2021).
Virtual remote communications is reaching out to your target reception via video connection. a great way to contact those working in a different location from your own. This
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image"
Awareness
Interest
Desire
Action
Explain your answer:
1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now???
Deal
Coupon
Premium
Contest
Sweepstakes
Samples
Loyalty Program
Rebates
Explain your answer:
arrow_forward
Give 5 examples of fallacies found in advertisements, newspaper/magazine
articles or speeches and explain why these are fallacies and how they are used to
mislead people.
arrow_forward
Describe how market communication has changed a certain product in the United states for the past 10 years
arrow_forward
Is Instrumental Conditioning an effective approach to designing a marketing communication?
arrow_forward
What Marketing Strategy will use how to sell the Bluetooth Speaker?
arrow_forward
Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans.
Give an example of each of the two business models selected.
arrow_forward
Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.
arrow_forward
What are some limitations in using tiktok as a social media campaign to reach teens about consistent condom use for all sexual encounters?
arrow_forward
Define and explain the concept of message in the marketing communications process, using appropriate examples to support your points.
arrow_forward
Evaluate whether this marketing communication was effective for you after Recalling 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms.
Next task, with the same company/brand, try to find a marketing communication material they used in the past 2 years. Compare the 2 campaigns and share your insights.
Explain how the company shifted or maintained its strategy.
arrow_forward
Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet.
1.Briefly describe the marketing event to promote the new recording artist.
2.Describe how you will use the Internet to extend the impact of the marketing event.
arrow_forward
What is dictation?
Subject: Business Communication
arrow_forward
You are the Marketing Manager of a department store that offers clothing to several market segments. List at least 2 different mediums you would use to reach the following three market segments.
1. Consumers over the age of 65 years old.
2. Consumers between the ages of 45 and 55 years old.
3. Consumers between the ages of 18 and 24 years old.
arrow_forward
Explore the ethical considerations and best practices for keyword usage in digital marketing, including avoiding keyword stuffing and black-hat SEO techniques.
arrow_forward
With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time. Ensure that you consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
arrow_forward
ANSWER THIS COMPREHENSIVELY!
Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you.
Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years.
Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…
arrow_forward
Write in your own words using all 200 words, about classified ads posts services to buy online.
arrow_forward
explain how knowing which hierarchy of effect the travellers market segment is likely to use will influence the way in which the marketing team communicates with the target market (the product is shampoo and conditioner bars)
arrow_forward
Forecast/state five (5) ways communication will affects world culture in relation to communication technologies and the digital age world.
arrow_forward
Write clear explanation and discusion about Integrated marketing communication matrix and also provide good justification about all the tools that they select.
arrow_forward
With reference to Coca-Cola, discuss the evolution of the models of communication between brands and customers over time.
Consider aspects like viral marketing, affiliate marketing and permission-based marketing in your discussion.
arrow_forward
Explain TWO (2) reasons why consumers do not pay attention to marketing messages. Suggest TWO (2) solutions to the reasons identified (with examples) which marketers can use to capture consumers’ attention.
arrow_forward
Describe the significance of keyword mapping in SEO campaigns. How does effective keyword mapping improve website structure and user experience?
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Related Questions
- 1a) See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) "New Arrival image" Awareness Interest Desire Action Explain your answer: 1b) Consider the following sales promotion. What type of sales promotion is it? (Highlight one answer) Was 1599.97 and Now??? Deal Coupon Premium Contest Sweepstakes Samples Loyalty Program Rebates Explain your answer:arrow_forwardGive 5 examples of fallacies found in advertisements, newspaper/magazine articles or speeches and explain why these are fallacies and how they are used to mislead people.arrow_forwardDescribe how market communication has changed a certain product in the United states for the past 10 yearsarrow_forward
- Is Instrumental Conditioning an effective approach to designing a marketing communication?arrow_forwardWhat Marketing Strategy will use how to sell the Bluetooth Speaker?arrow_forwardIdentify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.arrow_forward
- Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.arrow_forwardWhat are some limitations in using tiktok as a social media campaign to reach teens about consistent condom use for all sexual encounters?arrow_forwardDefine and explain the concept of message in the marketing communications process, using appropriate examples to support your points.arrow_forward
- Evaluate whether this marketing communication was effective for you after Recalling 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Next task, with the same company/brand, try to find a marketing communication material they used in the past 2 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.arrow_forwardPropose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.arrow_forwardWhat is dictation? Subject: Business Communicationarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios