3-2 605

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Marketing

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Feb 20, 2024

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Kelvon Glass 3-2 Short Paper Professor Papoulias January 3rd, 2024
Communications Program The program we need to create the new warmer/cooler in vehicles for the Ford brand should rely on what the company already uses. We will have to use about 4 different mediums to present the marketing to the multiple target audiences. A communication medium can either be virtual or physical. It may contain more than one element or communication type, and it may address either an individual or a group of people (Indeed Editorial Team, 2021). The new cooler/warmer for the Ford vehicles will boost popularity by using the communications most utilized by the target audience we need to reach. A major use in Social Media communications will be one of the communication programs. Using Face to Face communications would rely on the great features the product has. Written and Virtual remote communication will spread the message of what we want from the target audience. Face to Face communications is one of the first forms of marketing techniques still utilized today. It is direct to the target audience, This involves direct communication between two or more people, usually in conversation with one another. It can also include nonconversational, in-person communication, like a speaker presenting at a conference with an audience of professionals (Indeed Editorial Team, 2021). Next form of communication would be great to use is written communication. It involves using print media. It has taken a great downfall with the advancement with technology over the years but still plays a major role within the marketing community. This form of communication involves physically written notes, letters and memos. Written communication may either be formal or informal, depending on its context (Indeed Editorial Team, 2021). Virtual remote communications is reaching out to your target reception via video connection. a great way to contact those working in a different location from your own. This
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