Marketing Mix

Ms. Maryam always buys sugar in the grocery; classify the goods she buys? a. Shopping goods b. Personal goods c. Specialty goods d. Convenience goods

Specialty products require a lot 1 point of advertising, personal selling, and other marketing efforts. * True False

When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.

What would be the reasons for matching foods with wines and stating that recommended match on a food menu?

Utility is composed of the following components except... Multiple Choice O inconvenience. consumption utility. price. customer loyalty.

117) Which of the following represents value in use but not value in exchange? a) Using oxygen from air to breathe b) Purchasing oxygen in a cylinder c) Prescription drugs d) OTC drugs

Give typing answer with explanation and conclusion Which of the following offer the greatest service, including assistance from staff and enjoyable shopping experiences? Group of answer choices Convenience stores Supermarkets Department stores Warehouse showrooms Discount stores

Elaborate on the use of AOV(average order value) for  measuring customer engagement.briefly explain what it is.how is it calculated and why it Matt

If customers perceive that a products price is greater than its value, they won't buy it. Select one A. False. B. True

The dispensing of controlled substances has divided patients, doctors, pharmacists and law enforcement agencies as they strive to create a balance between treating legitimate chronic pain and keeping powerful pain meds out of the hands of abusers. A recent convention discussed the development of a viable ______ strategy for pain medications. Group of answer choices production promotion possession place production

Answer the following question. When TBSL (This Bar Saves Lives) bars were first introduced into Target stores, they were: A) priced at a small discount to attract customers’ attention   B) priced at the same level as at Starbucks and Whole Foods   C) priced at a deep discount to attract customers’ attention   D) priced $1 above Kind bars

What are some of the integrated components used in Snickers “You’re Not You When You’re Hungry” IMC?

Give typed answer all three with explanation

Becky is in charge of supply chain management for her company. In this role, she is responsible for Multiple Choice organizing retail space design. projecting sales prior to each quarter. overseeing customer service. calculating cost of goods sold. integrating suppliers, stores, and transportation companies.

Please do not give solution in image format thanku the drop down options are B-A-C For all

Description of the selected Transaction cycle of the supermarket Recommendation of supermarket

Why should a purchaser avoid ordering more products than necessary?

It makes sense to think about products on different levels. Each level adds more customer value. The most basic level is the core benefit, which addresses the question: What is the buyer really buying? What would be some core benefits that we get when we buy an Apple iPad? O a. connectivity, entertainment and information gathering O b. design and styling of the product O c. storage capacity and other technical attributes O d. after sales and repair services

description how the objectives of marketing, production and fiance are in conflict over customer service, disruption to production and inventories.

Look at the question below

When a salesman tries to reconfirm what the customers really want, for example, the colour availability of a product or delivery method. This action is known as _________.

Differentiation would consist of creating differences in the firms product and service that is industry wide __________ a) unique and imitable by competitors b) unique and valued by customers c) acceptable and low cost d) unique and lower price

What type of question is this example below? How did you first see or hear about this Brand of mayonnaise? Please select one. ROTATE BLOCKS Coupon (online) Coupon (paper, received in mail) Coupon (paper, received in store) Coupon (paper, inserted in newspaper) Store flyer (online) Store flyer (paper, received in store) None of the above O Ordinal Ratio O Interval Nominal Open End

29 - Which of the following is the correct term used to describe the goods used in the production of other goods such as raw materials?    a) non-durable goods  B) goods at ease  NS) production goods  D) durable goods  TO) Consumer goods

Convenience items are often purchased routinely. If the brand the consumer usually buys is sold out, he does not go to another store, but rather buys another brand. Choose an alternative: True False