Project 2 Research Essay Draft Template (1) (1)

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Centennial College *

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ENGLISH CO

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Marketing

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Feb 20, 2024

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doc

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6

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Project 2 Research Essay: Thesis, Outline, Draft Thesis "Want to be a social media influencer? You might want to think again". This source provides valuable insights into the aspirations, challenges, and negative aspects associated with becoming a social media influencer. It presents findings from a study conducted among young Canadians and discusses the allure of influencing, the discrepancies between influencers' curated image and reality, the financial considerations, the volatile job security, and unforeseen challenges such as policy changes and platform bans. The authors highlight the importance of educating aspiring influencers about these realities to mitigate potential negative outcomes. Outline Feel free to use or adapt/ change the outline template below. Are you considering becoming a social media influencer? Think again! In today's digital age, social media platforms have become increasingly popular, and with them, the rise of social media influencers. These individuals have amassed large followings and wield significant influence over their audience's purchasing decisions. "Want to be a social media influencer? You might want to think again" by Sheldon Fetter, Paige Coyne, Samantha Monk, and Sarah Woodruff. This source explores the aspirations, challenges, and drawbacks of becoming a social media influencer, highlighting the discrepancies between influencers' curated image and reality, the financial considerations, and the uncertainties of the industry. While aspiring to be a social media influencer may seem appealing, the realities of the profession, such as the potential lack of financial gain, volatile job security, and unforeseen challenges, warrant careful consideration before pursuing this career path. SUMMARY
Statement of issue/problem: The issue at hand is the glamorization and desire to become a social media influencer without fully understanding the challenges and drawbacks associated with the profession. Thesis/Message: While the allure of being a social media influencer may be strong, aspiring individuals should carefully consider the potential pitfalls, including limited financial gain, unpredictable job security, and the negative impact on mental and physical well-being. Reasons/Narrative Events: Misconceptions and Misalignment of Expectations: Many aspiring influencers are attracted to the profession for the perceived financial rewards, the opportunity to try new products, and the belief that it will be a fun and exciting career. However, the reality is that only a few top influencers earn substantial income, while the majority struggle to monetize their content effectively. Lack of Financial Stability: Despite the potential for high earnings, the average influencer's income is often much lower and heavily dependent on factors such as the platform, number of followers, marketing strategies, and content type. Additionally, meeting monetization thresholds on platforms like YouTube can be challenging, leaving many creators with an unpredictable income. Volatile Job Security: Influencers face the ever-changing landscape of social media algorithms, which can significantly impact their visibility and reach. The demands of staying relevant and diversifying content to meet algorithmic preferences can be overwhelming and may lead to job insecurity. Unforeseen Challenges and Policy Changes: Unpredictable shifts in regulations, such as Canada's Bill C-11 and platform bans like those imposed on TikTok, create additional uncertainties for influencers. These policy changes can limit content visibility and potentially restrict access to audiences, making it difficult for content creators to maintain their careers. Negative Impact on Well-being: The pressure to maintain an idealized online persona, the prevalence of cyberbullying, and the high-stress nature of the influencer profession can have detrimental effects on mental and physical health. Young content creators, in particular, are susceptible to these challenges and may struggle with issues such as stress and cyberbullying. In conclusion, aspiring social media influencers need to be aware of the potential downsides of the profession. While it may seem appealing on the surface, the limited financial gain, volatile job security, and potential negative impact on well-being should be carefully considered before pursuing a career as a social media influencer. RESPONSE
1) First claim critiquing the main source (tied to the thesis): TS The main source emphasizes the limited financial gain of being a social media influencer, but fails to acknowledge the potential for long-term success and lucrative opportunities for top influencers. Textual evidence from the main source: The main source states that while top influencers can earn millions of dollars, it is presented as the exception rather than the rule. It focuses on the average user who monetizes their content earning significantly less. Textual evidence from research source(s): Contrary to the main source's assertion, research has shown that successful influencers can generate substantial income through brand partnerships, sponsored content, and affiliate marketing. A study by Influencer Marketing Hub found that micro-influencers with around 30,000 followers can earn an average of $500 to $5,000 per sponsored post. 2) Second claim critiquing the main source: The main source highlights the unpredictable income and job security in the influencer industry but overlooks the potential for diversification and long-term sustainability. Textual evidence from the main source: The main source mentions the unpredictable income and volatile job security, emphasizing the challenges influencers face in meeting the demands of ever-changing algorithms and content preferences. Textual evidence from research source(s): Research suggests that influencers can mitigate the risk of unpredictable income by diversifying their revenue streams. Influencers can leverage their audience and expertise to develop their own products, offer coaching or consulting services, and create educational content or online courses. These avenues can provide stability and additional income beyond traditional brand partnerships. 3) Third claim critiquing the main source: TS: The main source highlights the negative impact on well-being without acknowledging the potential for personal growth, opportunities, and positive experiences that influencers can have. Textual evidence from the main source: The main source discusses the negative impact of cyberbullying and the stress associated with maintaining an idealized online persona. Textual evidence from research source(s): While there are challenges, research also points to positive aspects of being an influencer, such as personal growth, networking opportunities, and the ability to make a positive impact on followers. Influencers can use their platform to raise awareness about important issues,
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