HA 575 Unit 8 Assignment (1)

.docx

School

Stony Brook University *

*We aren’t endorsed by this school

Course

575

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

7

Uploaded by EarlTeamLoris36

Report
Dhwani Patel HA575 Marketing Concepts and Strategies in Health Care Unit 2 Assignment
1. A detailed explanation of the name, mission, and vision of your fictitious health care institution. a. Taking Charge of Your Health Journey b. The company would concentrate on all-encompassing healthcare, including mental health as well as general care. c. Our passion is to repair unseen wounds because not all wounds are visible. Omnis Health was founded on the belief that everyone should have access to integrated healthcare services, which is why we offer both behavioral and general care under one roof. As part of our communication and therapy, we are committed to being discreet, sensitive, and available. d. For the individuals and communities we serve, our goal is to be the uncontested leader in whole-body health care. 2. A detailed description of a health care program or service that you are marketing. a. Comprehensive behavioral health therapies include individual and group therapy, psychoeducation and skills groups, therapeutic movement, social support, and ongoing treatment planning. b. Psychiatric medication management is the process by which a doctor decides the best meds for you and your symptoms while also examining current prescriptions for physical disorders. c. Primary care services would be comprehensive, providing patients with a network to assist them in improving their overall health through more effective health care. 3. A look at five major quantitative marketing tactics.
a. Marketing objectives and objectives: You must develop realistic and quantifiable marketing goals that cover the whole calendar year and are consistent with your business plan. The common goals of a marketing strategy are increased product sales and customer growth. Your approach will aid you in accomplishing your goals. As you build your company, you should evaluate the kind of things or services you sell, how and where you sell them, and the level of client awareness surrounding it (Buttle, 2021). i. Patient expansion means growing the number of existing patients we service. ii. The number of professionals providing primary and mental health care is growing as a result of provider growth. iii. Increase the number of 5-star reviews on Google and Yelp. iv. Reduce typical office wait times – Reduce average wait times for patients visiting the practice. v. The term "multi-platform marketing" refers to expanding the number of platforms via which the activity is marketed. 1. From traditional (billboards, television, radio, newspapers, and magazines) to digital (Google pay-per-click advertising, Facebook and Twitter social media campaigns, and so on), vi. Keep an eye on the competition and stay up to speed on new tactics and channels that our target audience is using. 4. These five marketing approaches' measurement methods are presented.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help