Mini-Case Study 1 - Canada Post

Read and Answer the CASE STUDY.    McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and Answer the CASE STUDY.  McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…

With respect to the case study, identify and discuss the key functions performed by Amazon's marketing team.

1. Central University of Jharkhand (CUJ) is experiencing declining enrolments. The administration is concerned with this situation and has asked the Marketing Management – I students of IIM Ranchi to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students’ attitudes and intentions toward getting an online degree from this university. What type of market research should the IIM Ranchi students carry out? And why?

Is the following statement correct?   Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model).     Please choose an answer: True Not correct

UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4) How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability? What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits? What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?

1. Define the problem described in this case study. What management, organization, and technology factors contributed to this problem? 2. To what extent can information technology solve this problem? Explain your answer.  3. What management, organization, and technology issues should be addressed to redesign supply chains to deal with major disruptions such as the coronavirus pandemic?

Discuss the external analysis of Amazon related to how the company is using Blue Ocean Strategy during covid -19.

Consider the global hotel market.  what is the trade-off for managerial decision when considering service standardisation and the role of service standardisation on market segmentation (i.e. hotels with different levels of service standardisation).

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

Kindly answer briefly the question on Market Opportunity Analysis in England for a soap business.  State why England represents a good market opportunity for the soap product. State briefly the Market prospects in England. State briefly the Current product usage habits for England State briefly the Competitive products on the market for England State briefly the Retail distribution channels in England.State briefly the Major advertising media used in England.State briefly the total size of the market and market potential for the soap product in England.State briefly the target market and demographics for the soap product in England.

Introduction: Include a brief introduction of the company. Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy? Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of…

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Assume that you are the country manager of KIA Motors Pakistan, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?

As part of a PR campaign for The shoe rack, Conduct a situation analysis(SWOT) based on the scenario given. Incorporate the smart watch(S-Tech intel smart watch) in your answer

Case: 401 GamesLinks to an external site.  Complete study questions.  What is/are the major decision(s) facing John Park? Examine 401 Games and its marketing. Is it a successful business? Provide quantitative and qualitative support for your answer. Who are 401 Games customers? What methods of segmentation could 401 Games use? How well have they penetrated their target market? Why? Who are 401 Games direct and indirect competitors? How competitive is this industry? Are there any general trends or changes you anticipate for this industry? What is John’s current product mix? What are the options to change that in the future? What is John’s current pricing strategy? Should he change it? Why? What about his place/distribution strategy? What options does he have? What are John’s promotion activities? What else could he do? How effective would that be? What options are available to John to grow and manage his business? How does each option fit with 401 Games, the competitive situation, and…

A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy   Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615   At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…

Read the case study and answer the question given below Marketing at Kotmale Dairy Company Kotmale is a Sri Lankan Company specializes in milk processing and dairy products and it started operations in 2006 by establishing its factory complex in Ampara region. The visionary entrepreneur Mr. Kumarage has identified the necessity of building a local milk powder brand by studying the dominance of multinational corporations in the industry. He identified that customers are highly loyal to these multinational brands which are promoted through rigorous marketing communications. However, Kotmale was able to successfully launch milk powder, liquid milk, yoghurt, butter, and ice cream under the Kotmale brand name irrespective of the intense competition. Moreover, the company is planning to develop a series of new products to strengthen its future competitiveness. In the meantime, Mr. Kumarage has an ambitious plan to develop the dairy cattle farming by empowering the local farmers to establish…

Marketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…

Research topic: COVID-19 and Education Revolution: An Innovative Perspective Write down two objectives on the given research topic. Write the research design in considering the above research topic. Describe briefly the relevant paradigm used in conducting the research. You are required to develop a theoretical framework and design a research strategy to investigate the impact of COVID-19 on higher education in Pakistan.

Strategies to mitigate greenhouse gas emissions in animal agriculture. Comprehensively discuss only two (2) strategies researchers have developed to help reduce methane emissions, especially from ruminants, in animal agriculture. Formulate a suitable title to capture the information above

AO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…

Please asnwer with your own words please       Question 1: Despite aggressive campaigns to attract customers with lower mobile phone prices, S-Mobile has been losing large number of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving S-Mobile and what can be done to entice them back. They are worried if the customers are deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service. What strategic decisions shall S- Mobile take to overcome this problem?

Explain the competitor analysis for Air Asia company as a part of the situation analysis.

The Strategic Framework of the Medical Programme Ministry of Health Malaysia 2021–2025 aims to strengthen healthcare services delivery in hospitals. Among all, the hospital services will also be prepared for an aging population. Strengthening the geriatric services will involve addressing the need of specific problems related to aging. In conjunction to this strategic framework, your hospital is going to develop facilities and services for geriatric patients. As the healthcare manger, you are in the position of initiating this mission. B)Develop the geriatric facilities and services strategic planning of your hospital using the SWOT analysis.

WordCount - 1200   Nestle Infant Formula Case Study Solution Corporate Social and Environmental Responsibility. It is often challenging to strike a balance between corporate social and environmental responsibilities, and shareholder interests. Examine this statement by analysing the dilemma that Nestle once faced in the marketing of infant formula.