MKT205_Module_Four_Milestone

What is the first stage in buyer decision process? a. Information search. b. Demand formulation. c. Awareness. d. Need recognition.

A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county.  This practice is commonly referred to as which of the following?   Question 6 options:   a)  Market positioning   b)  Marketing management   c)  Target marketing   d)  Promotional mix

Mobile marketing is an effective tool for gaining insight into consumer behavior.​   Question 3 options:   True   False

describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

Q27

Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?   Question 14 options:   Marketing concept   Sales orientation   Customer relationship marketing   Customer relationship management   Marketing orientation

TITLE:               Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction  Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic…

Identify what are the proper promotional tools M&S should use while communicating with their customers?   2. Mention 2 growth strategies that M&S can use to secure its profits over time?   3. Describe what are the factors M&S should consider while setting their new products price   4. Define what is meant by marketing mix? And discuss how should M&S use its marketing mix in a synergistic way?   5. Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market?   6. What are the factors M&S should consider in order to communicate their new customers the high quality of their customer services inside their retails?

Assume that the contemporary apparel company rag & bone hasembarked on a new IMC strategy. It has chosen to advertise on TVduring NBC Nightly News and in print in Time magazine. The messageis designed to announce new styles for the season and uses a 17-yearold woman as the model. Evaluate this strategy and, if appropriate,propose an alternative.

To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps). for grab company

Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan:  Promotion Strategy Social media design Facebook, twitter, etc.)  TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:

A yoga centre found that more than half of its customers have stopped attending its classes in the last year. So it decided to devise a promotion that are aimed at attracting these customers to sign up for their classes again. The yoga centre is adopting __________ segmentation?Question 17 options: 1) lifestyle 2) usage rate 3) user status 4) benefits sought

Describe (SELL), in your own (min. 200) words, what makes for a successful Marketing Plan?

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…

Discuss how can Zara use its subscribers data acess to email marketing to its advantage for the launch of its new sustainable clothing range?

“Keep Fit” Gym As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym) are increasing at different parts of the country rapidly. As a marketing manager, the manager's responsibility is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to explain how the customers can undertake the decision of going to a Gym. Customer decision making process related model

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Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product.

answer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

week’s Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product?

Give typing answer with explanation and conclusion

Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentation

As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will encourage all stiudents (graduates and non-graduates) to support the school’s campaign of increasing its enrollment numbers.

Write a brief executive summary about Smatrul tuya wifi including and opening paragraph and description of the product and it’s use etc.