Quiz_ Pre-test #12_ Product Strategy, Part III

PART 4 Questions 21-27 TEST 5 IMG_2 Read the text about Madame Tussauds, the famous wax museum in London. Are sentences 21-27 'Right' (A) 'Wrong' (B)? If there is not enough information to answer 'Right' (A) or "Wrong' (B), choose "Doesn't (C). For questions 21-27, mark A, B or C. MADAME TUSSAUDS Madame Tussauds is a famous wax museum in London with branches in a number of major cities. It has a lot of famous people made from wax. Wax is a solid substance that becomes soft when warm and molts casily. It comes from bees and is often used to make candles. Many people visit wax museums because the sculptures look like they are real. A visit to Madame Tussauds wouldn't be complete without meeting the Royal Family. Dating back over ten centuries, the Monarchy has played an important role in the UK. but rather than reading all about it in a dusty history book you'll meet history's royalties face to face at Madame Tussauds! You can plant a kiss on Prince William's check, or shake Prince…

Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method? https://youtu.be/-z-RWTvckkI

One of the general characteristics of a small business is that it typically sells fewer products a) to a larger customer base b) to fewer market segments c) to foreign companies d) at lower costs to government agencies Question 9 is a term used to represent the effort of companies to create customer lifetime value while seeking long-term profitability and other goals. a) Customer loyalty b) Relationship marketing c) Customer satisfaction d) Sales concept Question 10 A product is called a good if a) It is predominantly tangible b) Its price is below the market standards c) It has been standardized d) It is sold directly to the end consumers

The first step in creating a strategic digital marketing plan focuses on analyzing the external environment.   Question 9 options:   True   False In digital marketing, STP refers to segmentation, targeting, and   Question 10 options:   Planning   Packaging   Positioning   Perception Digital marketing tactics must support an organization's overall marketing strategy.   Question 11 options:   True   False An advantage of email marketing for organizations is that it is often________ than other methods.   Question 12 options:   More cost-effective   Costlier   Trendier   Easier

A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.” question : Suggest research design for this study.

Very simple answer needed, No word limitations. Question : Define attitudes and explain the three dimensions of an attitudes. Explain the relationship between consumers' attitudes and the brand they purchase.

The correct answer is: Marketing Information System Question 8 Incorrect Mark 0.00 out of 1.00 12. All the followings are true regarding the marketing process except: a. Only those who work in the traditional marketing department are charged with performing marketing activities b. Marketing is involved whenever individuals or organizations have a choice to make C. Any individual inside of an organization who can potentially win or lose customers is in marketing d. Any set of activities attempting to influence consumer choice is marketing The correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities

Topic: Sales PitchDescription:Create a 60 to 120 sec service pitch for (School) Marketing Department through audio visual (Script only)Target market incoming Freshmen year or Grade 12

DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content) Session 1- Question 7 of 120 (r answered Under SAFE Act regulations, which of the following statements is true? D Loan processors and originators have to be licensed as mortgage loan originators (MLOS). Loan processors and underwriters have to be licensed as MLOS. Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS. A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires be licensed as an MLO.

QUESTION 6 If you want to determine the likelihood that a customer will visit a store a make a purchase in the near future, the best type of research scale to use to ask that question would be a O comparative scale Obehavioral intention scale O non-comparative rating scale O graphing rating scale

Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

QUESTION 33 Customer behavior is a broader term than consumer behavior, covering both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. O True O False QUESTION 34 Customer behavior is a subset of consumer behavior. O True O False

Explain right answer as well as wrong answer also

a. A cell phone Company XYZ conducted an online survey that showed that 75 percent of customers put their number-one requirement for a new phone to be increased battery life. Only 22 percent of customers listed color choices as a large concern. Company XYZ currently offers 6 different color choices for its product and has a below-average battery life compared to competition. What should Company XYZ do with these survey results? b. Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty? c. Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following: 1) Are customers aware of the product? 2) What brand image do customers have of theproduct?

QUESTION 64 Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience QUESTION 67 Marketing should guide the firm’s mission by making sure the organization is focused offering value to a. its existing and potential future customers. b. its next generation of customers. c. its current customers. d. its best customers.

Please do not give solution in image format thanku

v Question Completion Status: A Moving to the next question prevents changes to this answer. Question 1 social factors that influence consumer buyer behavior. a. Culture, subculture, and social class O b. Motivation, perception, learning, beliefs, and attitudes c. Age and lifecycle stage and lifestyle d. Small groups, social networks, family, social roles, and status

Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the: Management decision problem. Marketing research problem and its components. Research design.

A Moving to another question will save this response. Question 2 Power Plus is an Electronics Company. Its strategy is to use mass distribution, which in turn helps mass production, which increases its manufacturing efficiency and lowers the per-unit cost. This results in lower buying price for the final consumer. What marketing concept does Power Plus use: O A. Marketing Concept O B. Societal marketing O C. Selling Concept O D. Production Concept O E. Product Concept A Moving to another question will save this response. rch DELL 近

Q1 Your company recently launched a new "dry" shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product.

What would be a good justification/rationale for choosing  Topic: The impact of working in the hotel industry during Covid-19​​   Research Question: How has covid-19 affected the day-to-day operations and productivity as it relates to face-to-face and remote working at the hotel, and the lives of the employees. What is life like during and post pandemic?

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Q1. Brooke is a 32-year-old, single investment banker who lives in an apartment in a large city. After a particularly long and difficult workday, she relaxed in her apartment by reading through one business magazine and two fashion magazines. When questioned by a researcher the next day, she could clearly recall two holiday ads and vaguely remembered one ad for a personal computer from among the nearly 80 ads she had seen in the three magazines. However, she could recount in detail the articles that she had read and even recalled the titles of articles she had not read. How can you explain this?