Discussion Post #4

I need some help with my discussion questions this week   Topic One - In the book, the NFL is used as an example for industry-wide advertising. Discuss some possible methods of cost-sharing for the 32 NFL teams, and some of the pros and cons of each. Topic Two - Suppose you are the manager of a large automobile dealership that sells a few different major brands of cars. Consider the following scenario and use marginal analysis to determine how to deal with challenges.    There is now information available on the internet about how to make a counterfeit “smart key” that will unlock doors of the cars you have in stock in your parking lots. What should happen to the amount of security you have to prevent auto theft? How might you respond? Explain.

You have an ice cream shop and you want to build your business.  You're ready to apply what you have learned about marketing strategy (4 P's) to build your business.  Select the link below to play the ice cream simulation.  In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix.     In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation (make sure you understand term marketing mix) Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation. Discuss the promotions that you found either helpful or not that let to building your business. Please provide why promotions worked or did not.

Implementation of a company’s strategic plan often begins by determining management’s basic expectations about future economic, competitive, and technological conditions, and their effects on anticipated goals, both long-term and short-term. Many firms at this stage conduct a situational analysis that involves examining their strengths and weaknesses and the external opportunities available and the threats that they might face from competitors. After performing the situational analysis, the organization identifies potential strategies that could enable achievement of its goals. Part of this process involves business managers creating budgets to plan for future operations, create benchmarks to measure progress, and maintain necessary accounting controls. The majority of literature that has used examples to describe a master budget have been limited to manufacturing companies. These companies tend to have comprehensive operating budgets and therefore serve as a good starting point in…

The challenge in identifying an attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors?Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry.Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.

As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?

Please do not give solution in image formate thanku  ReadThomas L. Friedman (2005) The world is flat a brief history of twenty-first century. Are the theories from Friedman still valid in 2023? Give an example. Also describe three things that could be done in a persons life to prepare to excel in what friedman describes as a flattening world

This discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution

It is Monday morning and you are browsing the website of your competing firm FAZ, suddenly you noticed that FAZ hired a new director of sales. Presumably, this person will be responsible, among other things, for taking your competitor's sales team to the next level. As long as this person is halfway decent to his job, it won't be long before your sales reps find themselves in an increasing number of competitive deals. This scenario is best related to: Strategic and competitive intelligence professionals O Customers intelligence O Competitive intelligence Competitors' research and development

Locate an example where a business made a bad decision because they lacked good information. Discuss how good business research would have led to a better decision by the organization.

please Draw a decision tree for the above company and write down the REVENUES and COSTS at the end of branches.

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. Please explain firms may leverage their understanding of RBV when planning ahead through SWOT analysis. Internal External Strengths Internal capabilities that may help a company reach its objectives Opportunities External factors that the company may be able to exploit to its advantage Positive Weaknesses Internal limitations that may interfere with a company's ability to achieve its objectives Threats Current and emerging external factors that may challenge the company's performance Negative

Fill in the blanks. Given below are several phrases that describe various concepts related to Business Opportunity Identification. Read each statement very carefully, and complete the phrase to make it a complete statement by filling in the blanks with the correct answer. Write your answers on the appropriate spaces corresponding to its description.   1._____________________________ are external negatives that may hinder or prevent the organization from reaching its objectives.   2._____________________________are the “external positives” of the enterprise that help it achieve its target goals.   3._____________________________ are the exact counterparts of strengths which is considered as “internal negatives.”   4._____________________________ are the “internal positives” of the organization, the assets or valuable resources of the organization or the enterprise.   5._____________________________ are the factors that concentrates on government interferences in certain industry.…

Suppose you are a  Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations. Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company.  Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable…

Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫…

I need a detailed outline of a report about a future issues in the real estate/ property management industry. Report must be about future issues in the real estate/ property management industry. Consult an in-depth article from a business publication on a topic or issue about this industry. Such topics are often discussed in year-end or year-beginning issues of publications or business programs. Examples of topics might be things like increase in cost of living, rising inflation and labor shortages (at least two out of the three topics should be discussed).The outline must describe the issue and its potential impacts on a real estate company. This assignment must be one to two pages long, and it should be a detailed outline, with clear topic sentences, sources of information, and key points highlighted. Outlines have specific formatting and layout requirements. The point is to have a clear direction and to demonstrate an understanding of the topic researched/ discussed.

United Garments aims to incorporate Business Intelligence in order to increase decision-making in the company. At which stage of decision making would United Garments prescribe Business Intelligence and why?

Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your product portfolio by using Boston Consulting Group (BCG) Matrix. So, you have a product line in each quadrant of the matrix.  How do you allocate your investment budget among these product lines? Which strategies of growth and competition do you use for each product line?

Discuss briefly the Hierarchy of the information- based business decision makers.Which level has the best chance of success and why? (Decision Making subject)

What are the two main competitive strategies according to Porter? Explain them and their business implications for the marketing mix. (Also refer to the conditions of the business simulation game)

Review the following section from the article we previously covered, Experimenting in the Entrepreneurial VentureLinks to an external site. from the Harvard Business Publishing Coursepack. Minimum Viable Product MVP, section 2.3, step 3, pages 8-13.  Look at your Business Model Canvas Map. Do you have a minimum viable product? If so, can you refine it more? If  you don’t have one, what product would you like to provide to potential customers?  If you have not already, decide on a minimum viable product for your business and write about it in a document (at least 50 words). Consider the following prompts when writing about your product: What is your minimum viable product? Why did you choose this product? What kind of reaction do you believe you will have from your customers?

Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.

point one is good. the rest three seems negative. the investor should be interested to invest in it. need positive points. first one is good

How does the presence of uncertainty affect the usefulness of the model?

Read the passage and answer the questions that follow  After 10 years in business, John Shurtman has determined that it is time to hire a sales representative. As the founder and president of United Fleet Service (UFS), John has been the main driver of new business sales for the company. However, as UFS has grown, John has found that he must spend more time on planning and administration, leaving little time to generate new sales leads or call on potential customers. UFS provides maintenance, mechanical repair services, and body repair services to organizations that maintain fleets of large vehicles. UFS customers include mostly school districts that own bus fleets and municipalities that own fleets of fire and police vehicles. While UFS has a strong hold on these public ­sector organizations, John sees many opportunities for expansion through targeting other potential customers such as utility companies and commercial trucking companies. UFS has several competitors in its geographic…

Hypothesis testing is a well-structured process that consists of several logical steps, and it aims at refining a business decision. Hypothesis testing is a quite common technique used by researchers. With regard to hypothesis testing, answer the following questions. What are the steps to conduct a hypothesis test? How does a researcher determine which statistical test to conduct? How does a researcher determine which level of significance to use? What software programs can be used to compute these tests? Where is the critical test value found? How can one determine if the null hypothesis should be rejected? Give a business example on each of the three possible cases of hypothesis testing. Do you think the rejection region will be different in each one of the three cases? Why? Why not? Justify your answers using examples and reasoning.