Test 2_ 23FA - MARKETING MANAGEMENT

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Southwestern Illinois College *

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522

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Marketing

Date

Apr 3, 2024

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pdf

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12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 1/24 Test 2 Due Dec 17 at 11:59pm Points 100 Questions 50 Available Dec 8 at 12am - Dec 17 at 11:59pm Time Limit 60 Minutes Instructions Attempt History Attempt Time Score LATEST Attempt 1 27 minutes 96 out of 100 Correct answers are no longer available. Score for this quiz: 96 out of 100 Submitted Dec 15 at 11:31am This attempt took 27 minutes. Test 2 will comprise 50 multiple choice questions covering Chapters 9,11, 12-15, and 18. The test MUST be completed in a single sitting of 60 minutes. 2 / 2 pts Question 1 Increasing profits will most likely occur at which stage of the PLC? product development introduction growth maturity decline
12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 2/24 2 / 2 pts Question 2 Under ________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities. pure competition monopolistic competition oligopolistic competition a pure monopoly anti-trust agreements 2 / 2 pts Question 3 _____ means that services cannot be separated from their providers, whether the providers are people or machines. service intangibility service inseparability service variability service perishability service heterogeneity
12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 3/24 2 / 2 pts Question 4 Which of the following is not an aspect of the promotion mix? advertising sales promotions public relations strategic positioning direct marketing 2 / 2 pts Question 5 A company must consider four special service characteristics when designing marketing programs. Which is not one of these characteristics? intangibility inseparability perishability interactive marketing variability 2 / 2 pts Question 6
12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 4/24 Advertising has some shortcomings. What is not one of them? it is impersonal. it can be very costly for some media types. it slowly reaches many people. it carries on one-way communications. it does not make audiences feel the need to respond. 2 / 2 pts Question 7 Which of the following is not a potential cause of the failure of a new product? an underestimated market size a poorly designed product an incorrectly positioned product higher than anticipated costs of product development ineffective advertising 2 / 2 pts Question 8 Product improvements, product modifications, and original products can all be classified as ________.
12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 5/24 pioneer products new products product concepts product ideas test products 2 / 2 pts Question 9 “Buy it now” is the message of ________. personal selling advertising a non-personal communication channel sales promotion publicity 2 / 2 pts Question 10 Common ________ objectives include survival, current profit maximization, market share leadership, and leadership building. pricing management
12/15/23, 11:31 AM Test 2: 23FA - MARKETING MANAGEMENT https://uispringfield.instructure.com/courses/10681/quizzes/54882 6/24 marketing mix cost-plus pricing image 2 / 2 pts Question 11 New product development starts with ________. idea generation idea screening concept development concept testing test marketing 2 / 2 pts Question 12 If demand hardly changes with a small change in price, we say the demand is ________. variable inelastic value-based at break-even pricing
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