Assignment #3- Product Life Cycle

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Lambton College *

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6113

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Marketing

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Apr 3, 2024

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MKT 6113 Assignment #3- Product Management Group Members who participated Instructions:  This assignment is worth 2.5% of your grade.  Assignments are to be completed IN CLASS in assigned Case Study groups.  Each group will be assigned a different product to analyze (see below) Product Category by Group Number Group 1- Car Rental Companies- Enterprise Rental Group 2- Printer- HP Deskjet Group 3- Digital Thermostats- Google Nest Group 4- Food Delivery Services - HelloFresh Group 5- Video Streaming Services- Netflix Group 6- Gaming Console- Nintendo Switch Group 7- Energy Bars- Kind Protein Group 8- Electric Vehicles- Tesla Group 9- Smartwatches- Apple Watch ___________________________________________________________

Question #1 Create a “level of attributes” diagram for your assigned product/service. Include its core benefit, expected attributes ( minimum 3 ), and add-on attributes ( minimum 2 ). Add-on Attribute #3 Add-on Attribute #2 Expected Attribute #2 Expected Attribute #3 Expected Attribute #1 Core Benefit Add-on Attribute #1

Question #2 Of the product categories we learned in class, describe what category your product/service fits into: Convenience, Shopping, Speciality and Unsought. Be sure to explain why you classified it in this way using terminology from the chapter. Question #3 What stage of the Product Life Cycle do you think your product/service category is currently in: Product Development, Introduction, Growth, Maturity or Decline. Be sure to provide rationale to back up your decision.

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Question #4 Using the Product Life Cycle stage selected above, analyze Figure 6.3.3. from your Courseware seen below. Describe whether you think the brand’s current marketing activities align with the desired ‘Marketing Objective’ and ‘Promotions Strategy’ based on their stage in the PLC. Be sure to provide rationale/examples to support your findings . Note: you will likely need to visit their webpage and social media sites to find examples of their current marketing communications and promotional strategies.

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