Assignment #3- Product Life Cycle
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MKT 6113 Assignment #3- Product Management
Group Members who participated Instructions:
This assignment is worth 2.5% of your grade.
Assignments are to be completed IN CLASS in assigned Case Study groups.
Each group will be assigned a different product to analyze (see below)
Product Category by Group Number
Group 1- Car Rental Companies- Enterprise Rental
Group 2- Printer- HP Deskjet Group 3- Digital Thermostats- Google Nest
Group 4- Food Delivery Services
- HelloFresh
Group 5- Video Streaming Services- Netflix
Group 6- Gaming Console- Nintendo Switch
Group 7- Energy Bars- Kind Protein
Group 8- Electric Vehicles- Tesla
Group 9- Smartwatches- Apple Watch
___________________________________________________________
Question #1 Create a “level of attributes” diagram for your assigned product/service. Include its core benefit, expected attributes (
minimum 3
), and add-on attributes (
minimum 2
). Add-on
Attribute
#3
Add-on
Attribute
#2
Expected
Attribute
#2
Expected
Attribute
#3
Expected
Attribute
#1
Core
Benefit
Add-on
Attribute
#1
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