Assignment #3- Product Life Cycle

.docx

School

Lambton College *

*We aren’t endorsed by this school

Course

6113

Subject

Marketing

Date

Apr 3, 2024

Type

docx

Pages

4

Uploaded by ChiefHeronPerson1074

Report
MKT 6113 Assignment #3- Product Management Group Members who participated Instructions: This assignment is worth 2.5% of your grade. Assignments are to be completed IN CLASS in assigned Case Study groups. Each group will be assigned a different product to analyze (see below) Product Category by Group Number Group 1- Car Rental Companies- Enterprise Rental Group 2- Printer- HP Deskjet Group 3- Digital Thermostats- Google Nest Group 4- Food Delivery Services - HelloFresh Group 5- Video Streaming Services- Netflix Group 6- Gaming Console- Nintendo Switch Group 7- Energy Bars- Kind Protein Group 8- Electric Vehicles- Tesla Group 9- Smartwatches- Apple Watch ___________________________________________________________
Question #1 Create a “level of attributes” diagram for your assigned product/service. Include its core benefit, expected attributes ( minimum 3 ), and add-on attributes ( minimum 2 ). Add-on Attribute #3 Add-on Attribute #2 Expected Attribute #2 Expected Attribute #3 Expected Attribute #1 Core Benefit Add-on Attribute #1
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help