Emerging Trends in Distribution Paper Session 3

Several people are of the view that e-marketing has resulted in dis- intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing countless opportunities and occasionally disadvantages for both marketers and consumers. Discuss these views and those opportunities and disadvantages from the viewpoint of the marketer and the consumer.

Many propose that e-marketing has resulted in dis-intermediation (i.e. the elimination of traditional intermediaries from distribution channels) providing great opportunities and sometimes disadvantages for both marketers and consumers. Discuss this proposition and those opportunities and disadvantages from the perspective of each of the marketer and the consumer.

In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached

As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.

Why do some marketing channels use VMI, while othersdo not?

Electronic commerce (e-commerce) is defined as sharing business information, maintainingbusiness relationships, and conducting business transactions through the use oftelecommunication networks. Discuss THREE (3) business and consumer e-commerce models.

Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?

With respect to marketing channels, what are some threats to Apple Pay’s future?

Outline the four most common channels for businessproducts. Describe the products or situations that leadmarketers to choose each channel

This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).

Identify the potential benefit, and challenges, for companies moving to direct online distribution channels. Your answer should explain how companies can balance expected benefits from onine direct sales with potential channel conflicts, and address how companies can best transition from traditional and intermediary sales model to direct channel.    Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: Core, Actual & Expected, and Augmented Product iPACE Frame Work

How do multiple channels allow manufacturers to reach a wider range of market segments? Do consumers benefit from multiple channels? Why are customers no longer limited to a single channel?

Give your own example of general types of marketing intermediaries (one example per type).

Explain the role of distribution channels?

Explain ANY FOUR (4) benefits of the e-commerce model to a retail company.

discusss how do businesses determine which marketing channels to use for their products?

please as   Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.

Channels of distribution represent a critical area for companies to address. Discuss this from the perspectives of: control over the entire process the rapid increase in direct marketing the concept of relationship marketing

In your own words, describe how a point -of - Sales system works, and why it's beneficial to retailers.