Trade Area Assignment - JapkiratKhurana, 301367977

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York University *

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748

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Marketing

Date

Apr 3, 2024

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pdf

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Uploaded by LieutenantSteel8402

Week 6 – Trade Area Assignment

Trade Area Assignment - 15% of your final grade • Your client has requested insights on some trade areas. She wants an executive style deliverable providing the key insights into these trade areas. Your client only wants the most updated 2023 data vintage. • Using the mapping software in Envision, create a trade area of 2 km Drive Time and 20 minute Walk around your house. If you don’t want to use your home, choose another location in Toronto. If you live in Residence (at Centennial College) please pick another location you would like to live in Toronto. • * Make sure your trade area falls within your benchmark! If your trade area is outside of your benchmark please adjust your trade area to fall within the Toronto Census Metropolitan Area (CMA).

• Make sure your trade area falls within your benchmark! If your trade area is outside of your benchmark please adjust your trade area to fall within the Toronto Census Metropolitan Area (CMA). • Benchmark: Census Metropolitan Area (CMA) • Analysis: Using the data available to you in ENVSION, please answer the following questions: 1. What are the top 5 Prizm Segments in your Trade Areas? 2. DemoStats: What is the income distribution (Current Year) for your trade areas? 3. Numeris: There are 5 variables to measure radio usage (Quintiles), what is the strongest based on the Index? 4. Vivadata: For Grocery Shopping, of the 4 categories of basket sizes - $ baskets, which baskets index high for households (Avg week) on groceries? 5. eShopper: for Attitudes, what are households in your area comfortable sharing online with retailer s or manufacturer s ? 6. Social Values: What are the top 5 and bottom 5 social values of your trade areas? • Deliverable PowerPoint: I have provided you with a template ppt to follow please use this template. The template ppt is attached below.

• **You will need to export E xcel files and PDFs of the maps from Envision and copy/paste them into your ppt. Make sure your maps have a legend and your trade areas are centred within the map. • Dropbox: Deliver the ppt to the eCentennial Dropbox created for this assignment. • This is an independent assignment. All work for this assignment must be completed within your own Envision Account. • The assignment is DUE for Monday 15 th October 9pm.

Trade Area Analysis ASSIGNMENT STUDENT NUMBER - 301367976 COURSE - Marketing Analysis and Planning

OUTLINE Our client has asked for information on specific trading areas. She requested an executive-style presentation that included essential information about these industry sectors. Only the most recent data vintage for 2023 is what our client requests. We will designate a trading area surrounding your home that is 2 km by drive time and 20 minutes by foot using the mapping tools in Envision. We will analyse the Following in this project: A. Top 5 PRISM segments in our Trade area B. Current year income distribution of the trade areas C. Of all 4 categories of Grocery shopping baskets, choosing high index baskets for grocery shopping. D. Find out which households are comfortable sharing information with retailers or manufacturers. E. Find the top 5 and bottom 5 social values of trade areas. 6

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