M1 _ In-person _ Greenwashing - Hank Powers

You have recently obtained employment at RL Ltd. The manager of this successful medium sized business enterprise is keen to implement and formalize some ethical practices in the business. She asks you and your team provide detailed overview about a current ethical issue(s) which affects any well-known company of your choice.   Required: Research and report on the unethical issue/s affecting the company                    Examine how the unethical issue/s has impacted the business                           Examine the company's ethical code of conduct or a statement of corporate social responsibility.   To what extent is it following the code?                                             Make recommendations on how the company could resolve the unethical issue/e and also how they can also improve the ethics of its operations.

Identity any limitations to the ¨Eight Steps to Soud Ethical Decision Making in Business process¨ approach or reasons why the steps might not work.

Prompt: Case Analysis of Arbogast, Section 2: Part 1 – Case 1 "Seeking A Sustainable Business Model at Goldman Sachs." Drawing from class material as appropriate, provide a three-fold analysis of the case: (1) Identify ethical issue(s); (2) Discuss how the issue(s) came about and what should be done; (3) Consider insights and applications for your current (or past or future) organizational situation. Your response should cover the ethical issue AND the business issue as much as possible.  Do not simply restate the facts of the case unless using facts of the case to make a point as part of analysis and application.

Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?

Name of Company: Snacks ‘n Greens (healthy snacks business)

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

true or false ? subject :Sales Management 5. Vertical audit does not single out selected elements of the marketing operation. 6.Gatekeepers are people who control information, either in the form of knowledge or access into, out of, or between members of the buying group.

Assignment 4: Exploring Marketing Strategies Name: Grade & Section: Instruction: Answer the following question through elaborate explanation. Submit your answers in Google Classroom. Do not forget to write your name, grade/section and title. You can submit a different file for your answer. What are the differences between traditional and entrepreneurial marketing? How does a marketing plan help an entrepreneur? 1. 2. 3. How does customer service impact sales of a new business? 4. What is a target market? Why is it important to know the target before creating the marketing mix? 5. What is market research? Why is it important to do research before you start a business?

You have been hired to serve as an Ethics Consultant for a company of your choosing.  As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives. The plan must include the following sections: Company Overview Recommendations for: Stakeholders: Leadership Employees Other Stakeholders Strategic Planning Cause-related marketing Strategic Philanthropy Social Responsibility Other recommendations Concluding Thoughts Audit Plan

3 multiple choice questions      In terms of getting consumers to change habits that negatively impact the environment, researchers have found which of the following to be true?  It is advisable to make it somewhat difficult for consumers to change their habits since consumers enjoy a sense of challenge and feeling of accomplishment. Incentives can be effective in changing consumer habits, but the effects are generally short term in nature. Feedback is generally ineffective in changing negative consumer habits, since most are already aware they are engaging in harmful practices.     At the core of the concept of the "Circular Economy" is the idea that consumers need to make sacrifices in terms of product features and cost for the sake of the environment. the final stage for a product's life in the "circular economy" is "recycling." products should be seen as "living" organisms that process 'nutirients' that are fed back into the system.     The author of the article, "Why Everyone Is…

1. Analysis of Current Marketing Strategies (5 marks):  Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies.  Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement.  Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks):  Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business.  Clearly outline the goals, target audience, positioning, and marketing tactics to be employed.  Include a detailed timeline and budget for implementing the marketing plan.  Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks):  Demonstrate creativity…

• Explain the concept of a conflict of interest • Discuss Recommendations 2.3, 2.4, and 2.5 of theASX Corporate Governance Principles and Recommendations • Propose three things Meridian could do to implement the Recommendations

0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Raysut cement company offers. 1-devices they employ to enhance customer loyalty 2-brand and design 3-business model 4-staff 5- technology 6-media activities and advertisement

The following table contains the components of marketing management required. I will transfer each component to the appropriate column: Marketing management Aspects of marketing management components Administrative Consumer Consumer Marketing Process Need Desire Mix Distribution of products Control over the project's products Products you want to purchase Directing marketing activities Promotion of the project products Organization of marketing resources Must-have products Pricing products Planning of marketing process System outputs of goods and services

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

3. Describe the steps of Ethical analysis. Do you think collecting data for profiling and Nonobvious relationship awareness (NORA) Analysis are ethical? Provide Justification.

This is short question and has 5 sub parts interrelated.   1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path.   2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source.   3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…

Company: Apple Inc. Product Description: Apple HomeLife   Follow this Outline 1. New product overview (brief/paragraph) 2. Situation Analysis: Company SWOT analysis (not product) 3. Segmentation, Target Market Segmentation Analysis Primary Target Market Description 4. Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective b. Positioning. Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map. 5. Marketing Strategies Product/service 3 layers (list is acceptable for this section) Benefits available Promotion Use the entire promotion mix A phased approach to match the stage in the product life cycle is recommended Price Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price Place

(1)B2B: Assignment 3  1. What are the compnents of a marketing information system that is is desirable for a b2b organization?  2. Why have these components been selected? 3. How will these components assist marketing managers with their decision making?

QUESTION 40 Which of the following is not a reason why social ventures scale their activities?       Demand-side pressures.     Balanced scorecard.     Moral imperative.     Organizational needs.

which ethical theories ( utilitarian, rights, justice ) make the most sense to you as they relate o this situation?