Brand Inventory - Rivian
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Rivian - Brand Inventory
Brands
Rivian produces electric vehicles that can be used for off-roading and adventure activities. While most of the competition was focusing on electric vehicles that would meet the everyday demands of a city commute, Rivian produced their first vehicle, the R1, with a truck and SUV in mind. They have two product lines, the “R1” and “Fleet,” with the R1 primarily focused on the consumer car market. Rivian Brand: The brand identity is on display in all its promotions, being associated with innovation and
adventurous spirit. While all-electric vehicles have an altruistic sustainability angle, the adventurous spirit in their advertisements is what separates them from the rest.
Logo & Font
“The four arrows in our directional logo symbolize the values and behaviors that inform every decision
we make. The two outer arrows express our mission to make the world a better place through
innovation and adventure. The two inner arrows represent our core desire to be inspiring and inviting to
all.”
The modernized font pushes the image of next-gen or futuristic to amplify their innovativeness in the
industry. Elements
The products(R1T and R1S) themselves are equipped with design elements that would help in identifying
the brand. All their promotions follow a key theme of keeping the world adventurous to explore and
showcase Rivian in landscapes that are worth exploring. The Sustainability of using an electric vehicle in
exploration symbolizes the need for a shift to EVs to keep the landscapes pristine for the next
generations to explore. Going on adventures is often associated with being a together or community thing; the brand's
promotional events or services emphasize the consumer and community first principles. The direct-to-
consumer delivery, easy service, charging, insurance, and group gatherings or exploration series are all
part of the company's push to build a “cult” like following amongst adventure-seeking car
enthusiasts,even alienating the regular consumer.
Rivian - Brand Inventory
Significant Trademarks
Rivian’s trademarks do indicate the identity they want to protect from the competition. While they may not use all of them in their promotions yet, the following trademarks signify the image the brand stands for. “
Electric Adventure
Electric Adventure Vehicle
Adventure Network
Adventurous Forever
Keep the World Adventurous Forever
Features and components of Rivian R1S and R1T
The R1S and R1T offer very similar features, with the main distinction coming in the form of a Pickup trunk space in the R1T versus an additional row of seats in the R1S. The key features are
All Electric vehicles with ranges from 270-410 mi
62 Cubic feet of storage in R1T to store all the gear required for adventures off the road
Towing and Carrying capacities of 11000 and 1800 lbs.
A fully connected infotainment and mobile app system to make it very user-friendly
Unique ride settings for Road, Terrain, and Trail.
Rock crawl ability, 15-inch clearance for the off-roading
Built in camping kitchen
Remote diagnosis of any service issues
Long warranties of 5 years to 8 Years
Customer Experience.
Beyond selling the car, Rivian prides itself on the community it builds around the car. They offer company-guided expeditions and trips for Rivian owners to participate in and experience the best and intended utility of the car. With no other EV manufacturer offering this kind of experience, they get to use real stories as part of their brand promotion, from consumers who have purchased and tested the car in real world adventures. https://stories.rivian.com/adventurousspirits2023
https://stories.rivian.com/letsgo
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Related Questions
Discount-Mart (see Problem 16.8), as part of its newLean program, has signed a long-term contract with SpecialtyLighting and will place orders electronically for its halogen lamps.Ordering costs will drop to $.50 per order, but Discount-Mart alsoreassessed its carrying costs and raised them to $20 per lamp.a) What is the new economic order quantity?b) How many orders will now be placed?c) What is the total annual cost of managing the inventory withthis policy?
arrow_forward
Demand for portable music players for joggers has caused Nancy Industries (Nancy) to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nancy expects demand for music player to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demands for the players for last year was as follows :
Month
Demand (units)
Jan
4200
Feb
4300
Mar
4000
Apr
4400
May
5000
Jun
4700
Jul
5300
Aug
4900
Sep
5400
Oct
5700
Nov
6300
Dec
6000
Question :
From the choice of simple moving average, weighted moving average, exponential smoothing, and linear regression analysis, which forecasting technique would you consider the most accurate to Nancy Industries? Why?
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Define Vendor Managed Inventory and the ABC system.
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Describe the concept of independent vs dependent demand. Give an example of each.
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2. (Quantity Discount) County Hospital orders syringes from a hospital supply firm. The
hospital expects to use 40,000 per year. The cost to order and have the syringes delivered
is $800. The annual carrying cost is $1.90 per syringe because of security and theft. The
hospital supply firm offers the following quantity discount pricing schedule.
Qty
0-9,999
10,000-19,999
20,000-29,999
30,000-39,999
40,000-49,999
50,000+
Price
$
3.40
$ 3.20
$ 3.00
$ 2.80
$ 2.60
$ 2.40
What is best order quantity for syringes that minimize total cost?
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Barangay Punta Princesa is trying to decide between two alternative order plans for its inventory of face masks. Irrespective of the plan to be followed, demand for the item is expected to be 1,000 units annually. Under Plan A, Barangay Punta Princesa through their purchasing officer is using a digital platform for ordering: order costs would be Php 40 per order. Inventory holding costs (carrying costs) would be Php 100 per unit per annum. Under Plan B order costs would be Php 30 per order. And holding costs would 20% and unit cost is Php 480. Find out EOQ and Total Inventory cost, then come up with your decision which plan would result in the lowest total inventory cost?
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use practical real-life scenarios to elaborate on each.
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“oh fada” receives supplies from a wide range of suppliers directly and adds value by breaking down bulk, customising certain items, and holding stocks until customers require them.
The number of inflows of various ranges of goods serving the same purpose has begun to increase with several large amounts laying ideal in warehouse and threatening to become obsolete and also adding up unnecessary cost.
The coding system does not allow for ease of identification of the products and wrong item are often picked as the difference between the right and wrong item can be just one digit. Orders are received by telephone and there is no provision for electronic ordering. The stock coding system is a sequential one and has contributed to several issues including inaccurate order entry as it is not possible to find the product details from the codes in use. The products for the orders are manually picked by a team, stock records is done manually with a lot of errors and does not update stock…
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The company L. Houts Plastics is a
large manufacturer of injection-
molded plastics in North Carolina.
An investigation of the company's
manufacturing facility in Charlotte
yields the information presented in
the table below.
How would the plant classify these
items to an ABC classification system?
L. Houts Plastics Charlotte Inventory Levels
Item Code # Average Inventory (units) Value ($/unit)
3.75
4.00
2.50
1.50
1.75
2.00
1289
2347
400
300
120
2349
2363
2394
2395
6782
75
60
30
20
1.15
2.05
12
7844
8210
8310
1.80
2.00
3.00
9111
6.
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Define total ordering cost (TOC)
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4.What is the total cost for using air carrier transportation?
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Perform a mathematical analysis of the Wilson EOQ model, and elaborate on its relevance and applicability in real-world scenarios.
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Jays Sporting Goods is a chain of sporting goods stores found in 1948 and with locations throughout the United States. One of their top selling products each Spring and Summer are fishing rod & reel combinations. The location in Selinsgrove, PA is trying to expand sales for fishing equipment into the winter months, and has started stocking products by the brand Thirteen Fishing, which include ice fishing equipment. The table below provides data from Q4 of 2023 for rod & reel combo inventory at the Selinsgrove location. The store did not receive any inventory replenishments during this quarter.
a) What was the in-stock probability across all rod & reel products in the table above over the quarter?
b) What was the in-stock probability of just the ice fishing products in the table above over the quarter?
c) A consumer entering the store last quarter wants to buy a Thirteen Fishing branded rod and reel combo listed in the table above. Would this consumer be more likely to find…
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What makes Walmart the largest retailer in the world.
Factors that enable to mainatain inventory level. Enumerate at least 3 and expound.
What is the main threat Walmart will possibly facing for?
What can you suggest to Walmart in order to increase its efficiency in running inventory management?
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Describe thebasic EOQ model and itsassumptions and solvetypical problems.
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Discuss why is it not necessary to include product cost in the EQQ model, but the quantity inventory system, discount model requires this information ?
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Define each of the following terms: c. Economic Ordering Quantity (EOQ); EOQ model; EOQ range
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Define safety stock and service level? How these two are related to each other?
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L. Houts Plastics is a large manufacturer of injection-molded plastics in North Carolina. An investigation of the company's manufacturing facility in Charlotte yields the information presented in
the table below. How would the plant classify these items according to an ABC classification system? (Round individual dollar volumes to two decimal places. Also round percentage of dollar
volume to two decimal places.)
L. Houts Plastics Charlotte Inventory Levels
Item Code Avg. Inventory
(units)
Value
($/unit)
Dollar
% of Dollar Volume
Volume
1289
360
4.00
2347
300
4.00
1,200
36.20
2349
120
2.50
300
9.05
2363
75
1,50
2394
60
1.75
105
3.17
2395
35
2.00
6782
20
1.15
23
0.69
7844
12
2.05
24.6
0.74
8210
5
1.60
8310
7
2.00
14
0.42
9111
3.00
18
0.54
3,315.1
For the following three questions, consider only items 1289, 2349, and 8210 from the above table for relative classification (these are some of the items for which you computed the metrics).
Based on the percentages of dollar volume, item number…
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Year
Cost of Good Sold
Beginning
Inventory (In
Pesos)
Ending
Inventory (In
Pesos)
1
503,425
10,300
12,400
2
643,056
12,400
11,200
3
690,432
11,200
10,670
4
734,509
10,670
11,200
5
758,734
?
10,987
REQUIRED
Determine the inventory turnover for year 5.
Determine the number of days the finished goods stay in inventory in Year 1.
There was no improvement in inventory turnover in Year 5 compared to Year 1. This statement is not correct. Write YES or NO for the answer
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Supply Chain Coordination problem
Zamatia makes sunglass at a cost of $35 and sells them to UmbraVisage (UV) for $75. UV sells them for
$115 and salvages left over inventory for $25 per unit. Demand is Normal with mean 250 and standard
deviation 125.
a. What should be the optimal ordering quantity for UV?
b. What is the total supply chain profit (UV & Zamatia) given the ordering quantity computed in a?
c. What should be the optimal ordering quantity to maximize the total supply chain profit (UV and
Zamatia)?
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What is the distinction between simulated and anticipated average demand:
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Conduct a mathematical analysis of the Wilson EOQ model and its practical applicability in real-world scenarios.
arrow_forward
L. Houts Plastics is a large manufacturer of injection-molded plastics in North Carolina. An investigation of the company's manufacturing facility in Charlotte yields the information presented in the
table below. How would the plant classify these items according to an ABC classification system? (Round dollar volume to the nearest whole number and percentage of dollar volume to two
decimal places.)
Item
Code
L. Houts Plastics Charlotte Inventory Levels
Avg.
Value
Inventory (units) ($/unit)
Dollar
Volume
% of Dollar
Volume
1289
420
3.50
1470
2347
300
4.00
1,200
36.05
2349
120
2.50
300
9.01
2363
65
1.50
98
2394
60
1.75
105
3.15
2395
25
2.25
56
6782
7844
12
8210
10
8310
9111
22076
1.15
23
0.69
2.05
25
0.74
2.00
20
2.00
14
0.42
3.00
18
0.54
3,328
arrow_forward
L. Houts Plastics is a large manufacturer of injection-molded plastics in North Carolina. An investigation of the company's manufacturing facility in Charlotte yields the information presented in the table below. How would the plant classify these items according to an ABC
classification system? (Round dollar volume to the nearest whole number and percentage of dollar volume to two decimal places.)
Item
Code
L. Houts Plastics Charlotte Inventory Levels
Avg.
Value
Inventory (units) ($/unit)
Dollar
Volume
% of Dollar
Volume
1289
360
3.75
2347
300
4.00
1,200
37.58
2349
120
2.50
300
9.40
2363
60
1.50
2394
60
1.75
105
3.29
2395
30
1.75
6782
20
1.15
23
0.72
7844
12
2.05
25
0.77
8210
8
2.00
8310
7
2.00
14
9111
6
3.00
18
0.44
0.56
3,193
For the following three questions, consider only items 1289, 2349, and 8210 from the above table for relative classification (these are some of the items for which you computed the metrics).
Based on the percentages of dollar volume, item number 1289 should be…
arrow_forward
Explore the concept of Vendor-Managed Inventory (VMI) and its synergy with the Wilson approach.
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Explain the quantity of economic order (EOQ) and its effect on operating costs.
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Perform a detailed mathematical analysis of the Wilson EOQ model, emphasizing its relevance and applicability in real-world scenarios.
arrow_forward
Problem #1
Divan Incorporated sells preassembled furniture. Divan Inc buys module materials from its suppliers, who has now offered Divan a discount of $2 off all units if Divan will make a purchase greater than 500 or $5.00 off if the firm will make a purchase of at least 750 units. Current data for the company is: annual demand is 20,000 units per year; setup costs are $50, and I = 20% per year. Original price is $30 (e.g. if Divan purchases between 500 and 749, the price is $28, and if Divan purchases more than 750 units, the price is $25).
(a) What is the optimal purchase quantity?
(b) What are the annual product costs?
(c) What are the annual setup costs?
(d) What are the annual holding costs?
(e) What is the annual total costs?
=====
Problem #2
Hren Electronics is in process of setting a new office building. The following tables show the number of expected communications among the four departments and two possible layouts for considerations (tables 2 and 3 show the…
arrow_forward
Problem #1
Divan Incorporated sells preassembled furniture. Divan Inc buys module materials from its suppliers, who has now offered Divan a discount of $2 off all units if Divan will make a purchase greater than 500 or $5.00 off if the firm will make a purchase of at least 750 units. Current data for the company is: annual demand is 20,000 units per year; setup costs are $50, and I = 20% per year. Original price is $30 (e.g. if Divan purchases between 500 and 749, the price is $28, and if Divan purchases more than 750 units, the price is $25).
(a) What are the annual setup costs?
(b) What are the annual holding costs?
(c) What is the annual total costs?
arrow_forward
Cryolab Inc makes and sells a lawn fertilizer called Hypergro. The company has developed standard costs for one bag of Hypergro as follows:
Standard Quantity/Hours
Standard Price/Rate
Standard Cost per Bag
Direct Material
25 pounds
₱ 0.75
₱18.75
Direct Labor
0.25 hours
₱69.00
₱17.30
Variable overhead
0.25 hours
₱24.00
₱ 6.00
Total
₱42.05
The company had no beginning inventories of any kind on January 1. Variable overhead is applied to production on the basis of standard direct labor hours. During January, the following activity was recorded by the company:
Production of Fastgro: 23,000 bags
Direct materials purchased: 585,000 pounds at a cost of ₱436,250
Direct labor worked: 5,800 hours at a cost of ₱397,300
Variable overhead incurred: ₱140,650
Inventory of direct materials on January 31: 8,000 pounds
Compute the variances and indicate whether it is FAVORABLE (F) or UNFAVORABLE (U) in your solution sheet.
The raw…
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- Discount-Mart (see Problem 16.8), as part of its newLean program, has signed a long-term contract with SpecialtyLighting and will place orders electronically for its halogen lamps.Ordering costs will drop to $.50 per order, but Discount-Mart alsoreassessed its carrying costs and raised them to $20 per lamp.a) What is the new economic order quantity?b) How many orders will now be placed?c) What is the total annual cost of managing the inventory withthis policy?arrow_forwardDemand for portable music players for joggers has caused Nancy Industries (Nancy) to grow almost 50 percent over the past year. The number of joggers continues to expand, so Nancy expects demand for music player to also expand, because, as yet, no safety laws have been passed to prevent joggers from wearing them. Demands for the players for last year was as follows : Month Demand (units) Jan 4200 Feb 4300 Mar 4000 Apr 4400 May 5000 Jun 4700 Jul 5300 Aug 4900 Sep 5400 Oct 5700 Nov 6300 Dec 6000 Question : From the choice of simple moving average, weighted moving average, exponential smoothing, and linear regression analysis, which forecasting technique would you consider the most accurate to Nancy Industries? Why?arrow_forwardDefine Vendor Managed Inventory and the ABC system.arrow_forward
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