Assignment9CMarquez

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School

San Francisco State University *

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Course

124

Subject

Marketing

Date

Apr 3, 2024

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docx

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2

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Assignment 9 (20 points) Assignment 9: Marketing Instructions Save this file in your course folder, and name it with Assignment, the section number, and your first initial and last name. For example, Jessie Robinson's assignment for Section 1 would be named Assignment1JRobinson. Type the answers to the assignment questions below. Use complete sentences unless the question says otherwise. You will have more than one day to complete an assignment. At the end of each day, be sure to save your progress. Review Lesson 4 of the Course Overview for instructions about turning in your assignments. Assignment Questions In Section 9, you learned about marketing. Now, you'll apply what you learned. 1. Visit a Web site for a company that sells products online. Then go to that company's corporate Web site. Compare the company's product sales site with its corporate site. Describe at least 3 differences between them. (1-3 sentences. 3.0 points) Walmart's company website displays the products they have for sale and as for the corporate website, they display Walmart's Goals, Its sustainability , and what it's like to work there. The difference between them is the main display. One Displays the products while the other displays its services. 2. Choose a well-known company, and describe at least three qualities that you associate with that company or brand. Explain why you associate those qualities with that brand. (1-6 sentences. 3.0 points) TIP: This can be the same company you used in question 1 above, or it can be different. Amazon is a very known online store which sells a variety of items. As an example they sell and deliver food, furniture, and electronics. Amazon can be reliable no matter what budget you have. They also provide great customer support if you ever face any issues. 3. Choose a well-known company, and describe what you think that company's target market is. How can you tell? (1-5 sentences. 3.0 points) TIP: This can be the same company you used in question 1 or 2 above, or it can be different. Target’s target market is people in the middle class. Target's products are very similar to walmarts but require a higher budget. Targets items are made more
durable which makes them a bit pricier. Target is also calmer and more aesthetically appealing. 4. Describe either a desire-based or fear-based advertisement that you have seen. Explain what desire or fear you think the ad is using. (1-5 sentences. 3.0 points) An example of fear-based advertising I've seen is the vaping one that demonstrates the effects of vaping or smoking and the damages that it can cause to your lungs, and then it shows a website providing information about the negative side effects and how to prevent them. 5. Choose a well-known company that you are familiar with, and write a customer profile survey that company could give its customers with at least 6 questions that will be useful for that company. (3.0 points) Subway 1. How was your experience in the store 2. Were you satisfied 3. Was the customer service good 4. Was the food prepared well 5. Would you try our food again? 6. Would you recommend 6. Choose a well-known company that you are familiar with, and explain how that company could use each of the five P's of the marketing mix to achieve its brand image and sales goals. (1-8 sentences. 5.0 points) Apple uses advertisements to promote its new electronics. Their prices are quite expensive, but they are also known for the good quality of their products. There are always a few locations in each area, which makes them really close to a lot of customers. Everyone can buy their products since a lot of people use them to communicate with others and many other things.
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