Week 2 - Discussion 1

Over the last century, Campbell's soup company has been trying to associate it's product with what country? Greece France Italy Spain England

The market for children’s products and food is enormous. Parents on the one hand have a hard time raising children the way they want to, while on the other hand, kids are being increasingly influenced by commercialism that often goes against

What are secondary cultural values?Briefly explain the shifts in secondary cultural values.

How can global marketers alter a basic product slightly to meet local conditions?

The dominant market for Canadian goods is?

While some authors say that marketing strategies should be developed by profiling culture for marketing, whether in an international market or a multicultural domestic market, others argue that this profiling of cultural behavior is simply wrong and that different methods are required. Express your stance and defend your stance on the use of cultural features for marketing purposes. State your stance and explain, with examples, how to profile a culture and how to use that profile information or what alternative approach you can use to determine your marketing strategy.

For the cayman islands, what opportunities and obstacles would be encounter marketing in this country

What is the market overview for halal food products in Europe and North America?

What is the business potential for halal food products in Europe and North America?

True or False?The simplest definition of modern marketing is managing profitable customer relationships? The difference between human needs and wants is that needs are states of felt deprivation, while wants are needs as shaped by culture and individual personality? A thorough definition of marketing tells us that it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. A quota sets limits on the amount of goods the importing country will accept in certain product categories. The simplest way to enter a foreign market is with direct investment. Another word for tariffs is exchange controls. Under the marketing concept, all functional deparnments must think "consumer' Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the…

Please list down the business potential for halal products in Europe and North America.

Choose three specific groups of consumers from the list below: Traditionalists Baby Boomers Generation X Millennials / Generation Y Generation Z Discuss the differences regarding marketing issues that you have personally encountered among the three chosen groups of consumers.

how are european markets affected by holiday shopping?

Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country.

Assess how the country of origin will influence Haval's new Funky Cat’s entry into the South African market

A survey conducted by the Consumer Watchdog in your country on the retail industry for Fast Moving Consumer Goods (FMCG) showed that the market is dominated by five (5) major retail chains with outlets in all major centres of the country. These outlets account for more than 90% of the market. The remaining 10% is taken up by several hundred small outlets owned by local people within their areas. This situation has always caused a lot of consternation among the local people who feel that these big companies are crowding them out and make it difficult for them to grow their businesses in this sector. They have been calling on the government to intervene as they feel that these big companies should be regulated to allow for more competition. (a) Based on the survey, what market structure does the retail industry fall? Justify your answer.  (b) Discuss the barriers that may be preventing the entry of new firms in the FMCG retail sector.  (c) Discuss the measures that you would recommend…

how does individualism and collectivism influence marketing to consumers in different countries?

Which of the following is one of the main political causes of instability in international markets? Environmental awareness Differences in economic philosophies Varied taxing conventions Global focus

Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?

Describe why the Korean music industry has been succesful based on Porter's diamond model

What product types require personal selling internationally?Does it differ from how those products are sold domestically?

Explain the attractiveness of the United States asa target market for foreign marketers.

Identify a product from your country that you are familiar with and discuss 3 different relevant changes currently taking place in the marketing environment for this product.    Explain IN YOUR OWN WORDS how can a marketer capitalize on or avoid the changes that you have identified?

How can you demonstrate spirit of poverty when buying a product?

Fill out the concept map with the terminologies that are related to globalization and create a definition of globalization out of these terminologies.

Marketers must recognize that global cultural differences include knowledge, beliefs, art, morals, law, customs, and often unique capabilities acquired by people in the global marketplace. Identify why the culture of a country might influence the costs of doing business in that country. Describe a country and examples which validate your answer.