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For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low.   2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…

Give Explanation and Examples 1.Identify and define several basic components underlying marketing . 2. Enumerate and explain traditional approaches of marketing. Choose a classmate - How will you promote/sell/hire your selected classmate in the most creative way possible.

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 3. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?4. State how you would manage ethical and legal issues in the digital environment.

If you are the market leader, your marketing strategies will include a. expanding the total market, defending market share, and expanding market share  b. be a cloner, imitator, or adopter c. try to become a channel specialist  d. try to do all of the above

Questions:  Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?    The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.

 Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.  Develop a 1,050-word analysis addressing the following: ·         Describe your organization's mission, vision, and values. ·         Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.  ·         Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. ·         Select…

As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.

GUIDE QUESTIONS: EASTERN AND WESTERN PERSPECTIVES ON THE SELF    1.  Who is the influential person in your life that inspired you to take up marketing you have? Explain his or her eastern or western characteristics and how close these characteristics are to you. This influential person must be an actual person, not a fictional character. 2. Because of  Western colonialism experienced by the Philippines for several decades, much of our practices and even our identities as Filipinos reflect some western ideals. Thus, the Philippine Culture is now a mixture of Eastern and Western culture. Looking into yourself, which of the two cultures mentioned is most dominant in your identity? Or are you also a mixture of two cultures? Use the discussion concepts as a basis for your explanation. 3. How can you promote cultural empathy through marketing and future profession?

(It's an important question, please provide solution )

Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning.   When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

How did you grow as a marketing thinker after studying principles of marketing? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life)

In Class, 10-25 Minutes for Teams As an entrepreneur, you know you want to open a new grocery store, but you aren't sure what kind of products you want to carry. Discuss the importance of national brands, store brands, and generic brands. Which brand or brands will your new store carry? Briefly explain your decision.

Yamang Bukid Healthy Products, Inc. (YBHPI) was born from a simple dream of its originators of doing business in food supplements using indigenous organic products that have been proven to work wonders for people’s health and well-being. Who is your target audience (in terms of population, demographics, income levels and so on)?

In 500 words or more Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market?  1. What are the key differences between the customers McDonald's has identified as possible targets? 2. What are the pros and cons of targeting each group? 3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.

which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1.” If you read the definition closely, you see that there are four activities, or components, of marketing: 1. Creating. The process of collaborating with suppliers and customers to create offerings that have value. 2. Communicating. Broadly, describing those offerings, as well as learning from customers. 3. Delivering. Getting those offerings to the consumer in a way that optimizes value. 4. Exchanging. Trading value for those offerings. When a company uses exchanging and communicating as their marketing activities. What are they trying to do? What do you think are their objectives? Who are the activities or messages targeted to?

PLEASE PROVIDE A DETAILED ANSWER     Pulin Kayastha was simply amazed. He had seen all forms of hostilityand marketing warfare in the consumer goods industry, but to seesimilar warfare in the health industry fascinated him. Clearly, he toldhimself, doctors had found consumers in their patients. At least, that’swhat the concept note sent by Dr. Ajit Varman, country manager ofRecovery Clinics and Hospitals, seemed to indicate. Varman andseven other senior doctors had left Karuna Nursing Home andHospital to set up Recovery, which, as the note said, “would beentirely devoted and dedicated to customer responsiveness”.Pulin was a management consultant and was recommended toRecovery by the marketing director of Regrow Pharma, a largepharmaceuticals company in Mumbai. In fact, the suggestion to set upRecovery came from a non-resident patient, Dinesh Shah, who wasundergoing treatment at Karuna’s large specialty hospital in CentralIndia. It was in the course of his interaction with the doctors…

Marketing for a better world (#M4BW) may include efforts by some firms to offer value to underserved market segments. Give examples of two companies that are demonstrating this.

What doyou think are the impact/ effects (negative and positive) of the current pandemic to marketing?  What innovations to the items in Question Number 1 ( a to e)  have been made in order to cope with the challenges of the natural calamities (typhoons, earthquakes, etc) to the state of Philippine economy.  Cite specific examples. Online marketing has become a by-word in the digital age.  Do you think it is  advantageous or detrimental to the economy?  Why or why not? How can this be used to provide access to agricultural products more easily? Cite examples.

Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Use real examples that you observe in your community/country  Identify what marketing activities you consider them to be?  Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000  Who are the activities or messages targeted to?  Based on your reading of the course material, what marketing principles do these activities demonstrate?   Do you consider the activities or messages to be effective? Why or why not?

2. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.   Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

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1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.

How did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).

i need the answer quickly

Jumbo King is entering the Dubai market to cater to the Indian diaspora in the city. It is a test market and based on its success, the company will explore other countries in the Middle East region which has a large Indian population.As the IMC consultant appointed by the company, recommend the analysis, you would do to understand the framework of Marketing Communication while entering an international market like Dubai?