Practice Questions for Final a
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Practice Questions for Final Q1. Please draw and explain, with examples, the typical product life cycle model, identifying clearly the four stages. Please explain with examples the different marketing objectives and practices at each of the different stages. Also draw and explain, with at least one example each, the product life cycle for a low learning, high learning, fad and fashion product. Q2. What are the main functions (value added) that intermediaries in a distribution channel perform? Please describe, explain and provide examples. Describe also (with diagrams, if necessary) how intermediaries can make the flow of goods from producer to consumer more efficient. Q3. Happy toys manufactures stuffed animal toys for the North American market. These are the costs incurred by the firm: Materials (per toy) $ 5 Labour (per toy) $ 7 Packaging (per toy) $ 3 Rent for production facility $ 10,000 per year Machinery rental $ 3,000 per year Marketing and administration $ 2,000 per year. The selling price for each toy is $ 20 a)
What is the contribution margin? b)
How many toys need to be sold every year to break even? c)
How many toys need to be sold every year to make a profit of $ 50,000 d)
If their landlord raises the rent for the production facility to $ 20,000, all the other costs remain the same and Happy toys raises the price per toy to $ 30, what is the annual breakeven? e)
Based on the costs and price in c) how many units need to be sold to make a profit of $ 50,000 f)
Assuming the rent is not increased, but Happy toys increases the price to $ 25, what is the profit if 10,000 toys are sold? Q4. What are the three basic ideas of Prospect Theory? Please explain each using words and diagrams. What are the implications of Prospect theory? Please describe and explain with examples how these apply to understanding how consumers will react and how this impacts Pricing decisions. Q5. Please define and describe each of the five promotion mix tools for communicating customer value. Please illustrate with examples how companies use these parts of IMC effectively and the two main principles used as well as the two main types of appeals. Q6. Please list and describe (with examples) the major steps in building a Marketing Plan? (Hint: 3Cs, STP, 4 Ps).? Please also describe and explain how companies identify and use each of these components. What are the benefits of creating such a plan Q7. In the context of promotions, there are the push and pull strategies. Please define and explain both, with appropriate marketplace examples. Q8. What are the three main approaches to Pricing? How do they help decide on a price? Please explain with examples.
Q9. Suppose that the President of a carpet manufacturing firm has asked you to look into the possibility of bypassing one of the firm’s wholesalers (who sells to carpet, department, and furniture stores) and sell direct to these stores. Please first describe and explain the possible vertical and horizontal conflicts between channel partners that may follow. Please clearly show the difference between the two. What advice would you provide to the President? Q10. Explain the importance of Product quality and discuss how marketers use quality to create customer value. Please provide examples to illustrate your answer. Q11. Describe the key functions performed by marketing channel members. Describe also, the three strategies available regarding the number of intermediaries and discuss the types of products for which each is appropriate. Please provide examples to illustrate your answer. Q12. Discuss how retailers and wholesalers add value to the marketing system. Please provide detailed examples. Q13. How should a company measure the effectiveness of its advertising? Please describe the different methods and their advantages as well as their limitations. Please use examples to illustrate your answer. Q14. Explain the ways in which companies can establish an online Marketing presence. Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms? Please provide examples. Q15. What is STP? What is it based on? Please explain how this is vital to Marketing (with examples) and how it is linked to both IMC and Branding Q16: What is SWOT? What is it used for? Please explain the steps to completing a good SWOT. Please provide examples. Q17: What is the BCG Matrix? Please explain (with a diagram) how it works and how it is useful. Please provide examples.
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